Virtual Workshop: Training Grassroots Advocates for Success

28 Nov, 2021

June 8, 2022
1:30 p.m. – 3:45 p.m. ET

Engaged, educated and informed advocates make for a successful grassroots program. However, it can be difficult to know where to start or how to format your program. Cultivating effective advocates is not only a step toward achieving your program’s goals but can also lead to personal and professional development for participants. During this workshop, you will learn strategies to identify, train and encourage advocates from experts in grassroots management.  

This program is eligible for 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, 2 credits toward the Certificate in Government Relations and Lobbying, and 2 Elective credits toward the Certificate in Public Affairs Management.


1:30 p.m. – Developing a Tailored Training Program 

A structured training plan is the best way to educate and motivate advocates to help advance your program and reach your goals.  Learn how to design a program around your advocacy priorities and organization culture that will set your advocates up for success.  Creating programs that are engaging and hands-on is critical to developing long-term advocates excited to participate.  This session will cover: 

  • Platforms, structures and methods for hosting your advocate trainings  
  • Teaching advocates how to properly tell their story  
  • Presenting  scenarios to advocates so they are prepared to engage with lawmakers 
  • Strategies for holding advocate attention and building confidence 

Brandon Graham
Director, Advocacy
National Alliance on Mental Illness


Jessica W. Hart
Senior Manager, Advocacy
National Alliance on Mental Illness


Emma Will
Manager, Advocacy Engagement
National Alliance on Mental Illness

2:30 p.m. – Break  

2:45 p.m. – Creating a Path for Advocate Growth  

Once you have well-trained grassroots advocates invested in your program, it is important to determine the next steps for them.  Helping them become leaders within your program is an investment that will help strengthen the impact of your advocacy efforts.   You will learn about:  

  • Building training tracks based on advocate preferences, availability and demonstrated skills 
  • Identifying activities best suited for more experienced advocates 
  • Developing benefits and networking opportunities for your grassroots leaders  
  • Communicating growth opportunities from the start  
Chip Felkel 2022

Chip Felkel
RAP Index

Sarah Cobb

Sarah Cobb
Manager, Grassroots Advocacy
Susan G. Komen

3:45 p.m. – Adjourn


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Register Online

  • Membership Plus: Free
  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Tori Ellington

Victoria Ellington
Manager, PAC and Grassroots
202.787.5975 | email