Virtual Workshop: Planning and Managing Public Affairs Campaigns

28 Jan, 2022

April 7, 2022
2 p.m. − 4:15 p.m. ET

Whether your organization is looking to change public sentiment about an issue or see important regulatory changes made, this workshop will help you launch the campaign needed to influence and shape the debate.

This program is eligible for 2 specialization credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.


2 p.m. Planning a Strategic Campaign

Developing a plan, budgeting, and identifying goals for organizing an issue advocacy campaign takes careful effort. Even small campaigns with a limited budget can be highly effective when they maximize resources and focus on their target audience. Our presenters will examine:

  • Setting goals and measuring success.
  • Evaluating the pros and cons of working with a coalition or creating a separate issues advocacy group.
  • Building the elements of a successful issue advocacy campaign: a digital advocacy hub for your supporters, a paid media strategy and targeting of your most important audiences.
  • Coordinating and managing key internal and external stakeholders

Eric Gilbertsen
Chief Client Officer

3 p.m. Networking Break

3:15 p.m. Case Study: How to Run an Effective Issue Advocacy Campaign 

Trying to influence ballot measures, regulations or legislation is tough work– especially in our hyper-partisan political climate. This session will bring together organizations that have waged issue advocacy campaigns on ballot measures, regulations or legislation and won. Our panelists will provide insights on:

  • Managing and communicating your priorities with consultants and vendors to ensure you campaign is gaining ground
  • Ensuring your campaign is integrated and your government relations, grassroots and communications professionals are working together towards a shared goal
  • Identifying the most valuable and important metrics for your issue advocacy campaign
Jennifer Kelly

Jennifer Kelly
Senior Director of State Outreach
Credit Union National Association

Mike Panetta

Mike Panetta
Beekeeper Group

4:15 pm – Adjourn

Event Location

+ Click to expand

This program will be hosted in a secure virtual environment. 

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


+ Click to expand

Register Online 

  • Membership Plus: FREE
  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email