December 1, 2022
2 p.m.−4:15 p.m. ET
Virtual
There’s a policy threat on the horizon. In order to protect your mission and bottom line, you need to ensure your internal stakeholders are prepared and understand what’s at stake. Learn how to assess, communicate and mitigate political risk through proven strategies and tools.
Featured Topic & Speakers
Organizations don’t speak the language of public affairs. They speak the language of business. We’ll help you manage political risk by providing:
- Key strategies for assessing policy, regulatory or public perception threats and creating management plans
- Tools and techniques for translating threats into business language
- Tips for demonstrating the importance of proactive public affairs to key internal stakeholders
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
Sonnet Frisbie
Lead Geopolitical Risk Analyst (EMEA)
Morning Consult
Samuel Ide
Senior Director, China Practice
Albright Stonebridge Group
This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 core credits towards the Certificate in Public Affairs Management.
Agenda
2:00 p.m. Mapping and Assessing Political Risk
The policy and political environment is constantly evolving, and it’s critical to identify the potential threats that may impact your bottom line. Additionally, every organization has its own culture, character, and risk profile, all of which influence its level of involvement. Gain the tools to better assess, communicate and mitigate political risk and potential fallout.
Our speakers will review:
- The types of political risk and forecasting models to help you map and strategize them
- Strategies to assess the potential impact of an issue on your company, stakeholders, customers and others
- Guidance for establishing a core set of principles for engagement that also aligns with business operations, core values and legislative positions
- Identifying key factors of risk and conducting strategic issue assessments
Sonnet Frisbie
Lead Geopolitical Risk Analyst (EMEA)
Morning Consult
Samuel Ide
Senior Director, China Practice
Albright Stonebridge Group
3:00 – 3:15 p.m. Break
3:15 – 4:15 p.m. Creating an Engagement and Communications Plan
Once you’ve assessed the potential impact of engagement it’s important to determine the specific actions you’ll take, what timeline to follow, and how to best communicate the plan both internally and externally.
Our experts will share strategies for:
- Determining different options for engagement based on your strategic assessment
- Strategies for creating a communications plan aimed at key audiences and identifies specific tactics, spokespeople and contacts
- Best practices for ongoing communications to internal and external stakeholders and moving forward following engagement
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
4:15 p.m. Adjourn
Register
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- Membership Plus: FREE
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email