Virtual Workshop: Leading and Planning for Global Public Affairs

22 Dec, 2021

March 16, 2022
9 a.m.−12:30 p.m. ET

In today’s uncertain and globalized world, public affairs leaders need to coordinate many moving pieces, from managing risks and defining priorities to planning international campaigns and managing multicultural teams. Designed for current and aspiring public affairs leaders, this workshop will explore examples, insights and actionable tips on how to anticipate risks and opportunities, think strategically and develop a smart framework to implement global plans.

This program is eligible for 2 specialization credits towards the Certificate in Government Relations and Lobbying and 2 elective credits towards the Certificate in Public Affairs Management.


9am – 10am | Session 1 | Managing global risks

In order to act strategically, global public affairs leaders need to have a keen understanding of how political, social and economic risks impact their organization. This session will explore:

  • What are some of the main reputational and political risks impacting global businesses today?
  • How can public affairs teams measure and communicate internally the impact of global risks and their role in mitigating them?
  • How can global public affairs leaders anticipate risks and incorporate threats into their strategic planning?

10am – 10:15am | Break

10:15am – 11:15am | Session 2 | Strategic planning in an uncertain environment

Creating and implementing a global strategy requires the coordination of many moving pieces. Through strategic insights, examples and practical tips, this session will explore:

  • The key building blocks of an international public affairs plan
  • Managing issues and choosing between competing priorities in an uncertain landscape
  • Managing strategies and teams across geographies, cultures and landscapes
  • Leveraging and maximizing your existing resources to ensure coordination and increase your impact
  • Implementing global public affairs campaigns and partnerships

11:15am – 11:30am | Break

11:30am – 12:30pm | Session 3 | Building and maintaining a global reputation

A company’s reputation is one of its most valuable assets. This session will bring together insights from managing global risks and strategic planning to discuss how public affairs leaders can devise plans to build and maintain a reputation that lasts in uncertainty. We will discuss:

  • How to engage with governments and international organizations in a global arena
  • Coalition-building at a global level and the strategic importance of building successful relationships
  • How reputation-building is a company-wide effort, and how to mobilize internal stakeholders
  • Measuring and communicating internally the value of a company’s reputation
  • Case studies, tactics and tools to building a strong global reputation

12:30pm | Adjourn


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Register Online 

  • Membership Plus: FREE
  • Members: $369
  • Non-Members: $499

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


João Sousa
Managing Director, European Office