Virtual Workshop: Communicating the Value of Your PAC

28 Nov, 2021

May 24, 2022
1:30 p.m. – 3:45 p.m. ET

The PAC is an integral part of your overall government affairs strategy and an important tool for engaging employees or members in the political process. However, the PAC’s importance and value are often overlooked or misunderstood. During this workshop, we will provide you with the information, data and approach to demonstrate how critical the PAC is to your legislative priorities and the role it plays in supporting your organization’s government affairs work.

This program is eligible for 2 PAC credits towards the Certificate in PAC & Grassroots Management, 2 credits towards the Certificate in Government Relations and Lobbying and 2 Elective credits towards the Certificate in Public Affairs Management.


1:30 p.m. – Demonstrating the Important Role of the PAC   

Government Affairs functions do not solely rely on one form of outreach to relationship build with lawmakers and increase exposure.  The PAC is a tool meant to support and enhance your overall advocacy priorities.  An important part of any PAC manager’s job is reminding your leadership, employee base and members why you have a PAC and why its success is critical to the success of your government relations team.  In this session, we will cover:  

  • How to get leadership buy-in and utilize their support 
  • Key facts and figures to support your PAC communications 
  • Strategies for explaining the PAC’s purpose and mission  
  • Metrics for PAC impact and progress beyond fundraising numbers 

Dorian Wanzer
Advocacy Manager
International Paper Company

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Alix Ginsberg
Senior Director
Congressional & Federal Relations, and Special Projects
American Psychological Association

2:30 pm – Break 

2:45 pm – Promoting Transparency and Understanding through Education 

In the past two years, there has been a return to basics for PAC communications.  In this session, we will guide you through educating your eligible class and organization at large to understand your PAC and its unique purpose in addition to the larger campaign finance system.  Equipping your eligible class with this important knowledge creates a better comprehension of the PAC, decreasing concerns and misgivings.  Hear from expert PAC practitioners who have secured and maintained support for their PACs using these tactics.   

Danielle Branch

Danielle Branch
Government Affairs Associate
American Association of Oral and Maxillofacial Surgeons

Jessica Cardenas 2022

Jessica Cardenas
Executive Director, Development and Engagement
National Electrical Contractors Association

3:45 pm – Adjourn 


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Register Online

  • Membership Plus: Free
  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Tori Ellington

Victoria Ellington
Manager, PAC and Grassroots
202.787.5975 | email