Virtual Workshop: Proving the Value of State Government Relations

11 Dec, 2021

July 13, 2022
2 p.m. – 4:15 p.m. ET
Virtual

As every state government relations professional knows, states are often where policy change happens first  and more frequently. Join us to learn how to demonstrate the importance of your state government relations work to your leadership and other stakeholders. 

This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits toward the Certificate in Public Affairs Management.

Agenda

2:00 p.m.       Measuring and Showcasing State Government Relations

This session will cover strategies and metrics for showcasing the impact of your state government relations activities. Our speakers will discuss strategies to measure and quantify the return-on-investment of your state-level activities to effectively demonstrate the value of government relations.

Our speakers will discuss:

  • Measurement tools and metrics
  • Strategies for calculating the return on investment of your state legislative work
  • How to assign ROI and dollar values to legislation, regulations and stakeholder engagement
Katya Miltimore

Katya Miltimore
Executive Director
Boys and Girls Club of Washington State

marvin yates

Marvin Yates
VP, Strategic Government Relations
MultiState

3:00 p.m.       Break

3:15 p.m.        Communicating the Value of State Government Relations

Our closing session will focus on demonstrating the value and impact of your state government relations function to stakeholders in a meaningful way. Leading state government relations professionals will share how they’ve successfully showcased the value of their teams to internal leadership and other departments to secure resources and recognition for their work.

Baise_Joel_linkedin

Joel Baise
Senior Director, State & Local Government Relations
Walgreens

4:15 p.m.        Adjourn

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Register Online

  • Membership Plus: Free
  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

kristin_brackemyre

Kristin Brackemyre
Director of PAC and Government Relations
202-787-5969 | email