Virtual Workshop
Best Practices for Issues Management in Public Affairs
October 24, 2023
1:30 p.m.−3:45 p.m. ET
The COVID-19 pandemic demonstrated the importance of preparing for the unexpected. Learn how your public affairs team can anticipate future concerns by implementing a strategic issues management process and tackle issues before they’re bigger challenges.
1:30 p.m.
Welcome and Introductions
1:35 p.m.
Tools for Issues Management – Monitoring, Tracking and Anticipating
In this session we will:
- Discuss ways to monitor and track your issues, and how to identify which method is best for you
- Share case studies of successful formal and informal issues management structures (and examples of structures that were less successful)
- Highlight the differences between issues management and crisis management and how to delineate between the two
- Walk through how to anticipate if issues are on the horizon and the importance of planning ahead
Mary Kay Inc.
Mary Kay Inc.
2:30 p.m.
Break
2:45 p.m.
Internal and External Engagement
In this session we will cover:
- Bringing internal stakeholders into your issues management process, and why it’s imperative to do so
- Crafting a communications plan in tandem with your issues management function
- Managing your issues when they’re not under the policymaker microscope (and how to engage when they are)
- Adapting issues management processes when there is a new administration, new Congress, or shift in party control at the state level
United Airlines
3:45 p.m.
Adjourn
Mary Kay Inc.
United Airlines
Mary Kay Inc.
This program is eligible for 2 credits toward the Certificate in Government Relations and Lobbying and 2 core credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $289
Non-Members: $399
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Anna Platt
Senior Manager, Government Relations
202.787.5955 | [email protected]