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Best Practices for PAC Events

Virtual Workshop

Best Practices for PAC Events

November 29, 2023
1:30 p.m.−3:45 p.m. ET

PAC events provide meaningful ways to connect, engage and inform. Whether your fundraising strategy depends on a single large-scale event or events are only part of your engagement strategy, this workshop can help maximize impact.

Learn More

This workshop will cover:

  • Compliance considerations around PAC events;
  • Holding PAC events as part of a larger meeting, tradeshow or gathering;
  • Planning stand-alone PAC events, whether virtually, as a hybrid meeting or in person;
  • Effective ways to increase attendance and optimize the participant experience.

1:30 p.m.

Planning and Setting Goals

Planning an event takes time and foresight. Setting the goal and purpose of the event well in advance sets the planning process in motion and simplifies decisions along the way.  Our experts will share their secrets for success and show you how to create a roadmap for an impactful PAC event.

In this session, we will cover:

  • Determining the audience, venue and format for your event
  • Planning events as part of your larger PAC content and engagement strategy
  • Communications leading up to and surrounding the event
  • Who to partner with or include in the planning process
Elizabeth Best-BradfordDirector, Political Affairs
American Speech-Language-Hearing Association (ASHA)
Nicole BealePolitical Involvement Coordinator
Salt River Project

2:30 p.m.

Break

2:45 p.m.

Successful PAC Event Case Studies

Hear from experts who have leveraged events to boost their PAC’s engagement and receipts.  Learn how they planned and executed events to create buzz around the PAC and boost community.  They’ll share tips and discuss how they overcame challenges.

Shari DexterDirector, Political Action
American Hospital Association
Jacob McIntosh Sr. Govt Relations Analyst
TriNet HR

3:45 p.m.

Adjourn

Nicole BealePolitical Involvement Coordinator
Salt River Project
Elizabeth Best-BradfordDirector, Political Affairs
American Speech-Language-Hearing Association (ASHA)
Shari DexterDirector, Political Action
American Hospital Association
Jacob McIntosh Sr. Govt Relations Analyst
TriNet HR

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .

Register

Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Questions

Victoria Ellington
Senior Manager, Political Engagement
202.787.5975 | [email protected]