Virtual Workshop: Educating and Empowering your Grasstops Leaders

08 Dec, 2022

April 12, 2023
1:30 p.m.−3:45 p.m. ET

Investing in your leaders is critical to grassroots advocacy success.  Providing the tools they need to implement programs designed to educate and motivate ensures longevity and maximum impact for your program. This workshop will cover best practices for leading grasstops advocates and will  examine case studies of successful programs.

This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate of Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.


1:30 pm.     Defining Mission and Creating Motivation  

At any given time, your advocacy team might be focused on multiple priorities but volunteer grasstops leaders don’t have the same bandwidth.  A focused mission with defined goals allows program leaders to take initiative, understand expectations and track progress.  This structure, combined with motivation that speaks to your ambassadors’ priorities, is key to cultivating effective and empowered leaders.   

Hear from experts on the best ways to:  

  • Create guidelines for grassroots activities that allow leaders some autonomy  
  • Prioritize grasstops efforts in order to best utilize your ambassadors’ influence and time 
  • Understand what incentives will motivate your program leaders 
  • Form tracking and recognition programs to celebrate grasstops progress and success 
Keith Krosinsky

Keith Krosinsky
Advocacy Operations Specialist
Association of American Medical Colleges

Adjoa Kyerematen

 Adjoa Kyerematen
VP of Public Affairs and Communications
National Minority Quality Forum

2:30 pm.     Break 

2:45 pm.     Case Study: Setting Ambassadors Up for Success 

Ambassadors have valuable first-hand experience and expertise, making them ideal communicators on behalf of your organization.  They need your support in the form of training and preparation on how to engage the media, lawmakers or other groups.  Hear from some of the best on how they instilled confidence in grasstops leaders and set them up to make a difference for the organization. 

Tom Donnelly

Tom Donnelly III
Director, Grassroots Program Development
American Farm Bureau Federation

3:45 pm. Adjourn


+ Click to expand

Register Online 

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Tori Ellington

Victoria Ellington
Senior Manager, Political Engagement
202.787.5975 | email