April 27, 2023
1:30 p.m.−3:45 p.m. ET
Virtual
The most sophisticated political programs use many tactics to build relationships with legislators and achieve sustained success. In-district political activities such as site visits, facility tours and local fundraisers are an important component of a long-term advocate engagement strategy. They offer a unique way to engage and educate legislators as well as energize PAC contributors and advocates. Join us to hear strategies to launch or elevate your in-district PAC and grassroots activities.
Featured Topic & Speakers
In this workshop, you’ll gain insight into:
- How best-in-class organizations integrate district-level engagement into their larger advocacy strategy
- The logistics, planning and scheduling that goes into an in-district political event including how to train local leaders to execute successful visits
- Ways to include the PAC, lobbyists, local business leaders and members in your plans while clearly defining their role
- Strategies to keep your program growing and build momentum among your PAC members and grassroots advocates
Ashley Cravens
Assistant Director of Political Engagement
Illinois Farm Bureau
Ted Burnes
Senior Director, Political Affairs & RADPAC
American College Of Radiology
Jessica Hamilton
Manager, Government Relations & Political Engagement
Airbus
Anna Platt
Senior Manager, Government Relations
Public Affairs Council
Allie Speer
Assistant Director of Policy Development & Advocacy
Illinois Farm Bureau
This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate in Government Relations and Lobbying, and 2 credits toward the Certificate in Public Affairs Management.
Agenda
1:30 p.m. Building an In-District Advocacy Plan
The best political engagement programs use varying tactics to build relationships with legislators and achieve sustained success. When considering site visits, town halls, office meetings, forums and more, knowing how these tactics can work in concert is critical. Our speakers from top organizations will share key elements of their strategies, including:
- How best-in-class programs integrate district-level grassroots and PAC activities into their broader advocacy strategy
- Creative ways to engage your advocate community and leadership in your efforts while building excitement and momentum within your organization
- Ways to keep your program growing and how to address new challenges and priorities
Jessica Hamilton
Manager, Government Relations & Political Engagement
Airbus
Ashley Cravens
Assistant Director of Political Engagement
Illinois Farm Bureau
Allie Speer
Assistant Director of Policy Development & Advocacy
Illinois Farm Bureau
2:30 p.m. Break
2:45 p.m. Site Visits, Facility Tours and More: A Checklist for Effectiveness
Whether it’s a site visit, facility tour, or simply delivering a PAC check at a local fundraiser, these advocacy efforts are the cornerstone of most in-district strategies. They offer a unique way to engage and educate legislators as well as energize advocates. But how do you make them stand out? We’ll cover:
- The logistics checklist — invitations, scheduling, planning and training
- How to prepare local leaders to execute a successful and informative visit
- Ways to include the PAC, lobbyists, local business leaders and members in your plans while clearly defining their role
- Ideas for leveraging your advocates’ stories in future communications, social media and recruitment efforts
Ted Burnes
Senior Director, Political Affairs & RADPAC
American College Of Radiology
Anna Platt
Senior Manager, Government Relations
Public Affairs Council
3:45 p.m. Adjourn
Register
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- Membership Plus: FREE
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | email