Virtual Workshop
Social Media for Advocacy
October 25, 2023
1:30 p.m.−3:45 p.m. ET
No matter which platform you utilize, social media is one of your most powerful advocacy tools. When leveraged successfully, it can create opportunities to find, reach and engage advocates, recruit supporters and connect with policymakers.
1:30 p.m.
The Changing Social Media Landscape
Social media has seen substantial change in the past year, including Elon Musk’s takeover of Twitter and its subsequent rebranding, the debut of Threads as well as a proliferation of Twitter alternatives, such as Bluesky, Mastodon or Counter Social. Meanwhile, you may be ignoring more traditional platforms, like LinkedIn and Substack, that are often underrated and can be valuable for getting your message out. So how do you know what’s right for you and your organization?
In this session, we will cover:
- The latest developments in new and existing social media platforms and which ones are best suited for advocacy and public affairs
- Tips for social media managers who are overextended trying to create content for too many channels
- Striking the right tone to match audiences on different social platforms
The Zoldak Agency
2:30 p.m.
Break
2:45 p.m.
Social Media Content Strategy and Planning
Crafting a creative social media presence that engages your target audiences doesn’t happen overnight. Preparation and planning are key. Hear from a communications expert who will share how to:
- Create a strategic social media campaign by setting target audiences, goals and key metrics
- Utilize project management systems or tactics to break down silos and craft better social content
- Build a content calendar and manage multiple content streams
- Locate your audience and identify the content they want
Children’s Hospital Association
Pancreatic Cancer Action Network
3:45 p.m.
Adjourn
Children’s Hospital Association
Pancreatic Cancer Action Network
The Zoldak Agency
This program is eligible for 2 credits toward the Certificate in PAC & Grassroots Management , 2 credits toward the Certificate of Government Relations and Lobbying and 2 credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $289
Non-Members: $399
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Laura Brigandi
Manager of Digital and Advocacy Practice
202.787.5976 | [email protected]