Workshop: Creating imPACtful PAC Content

22 Feb, 2018

July 26, 2018
10 a.m.−12:15 a.m. ET
Washington, DC or Virtual

A picture is worth a thousand words. Developing powerful visual content is increasingly effective in advancing your PAC efforts, capturing your audience’s attention and condensing complex financial data. Does your PAC tell a persuasive story through graphics, videos and other content? Join us for this workshop to learn how you can create a content strategy that your audience will remember on any budget.


10 a.m. Developing an Impactful Content Strategy
Developing compelling content is crucial when engaging your PAC and advocacy community. Distilling financial data or encouraging your eligibles to join your PAC can be difficult without a meaningful content strategy to support your program.

Do your PAC campaign materials tell a persuasive story? In this session, hear from a panel of PAC experts on how to:

  • Determine a solid content strategy that advances your program’s goals and helps motivate your PAC community
  • Identify best practices in content creation and distribution of meaningful visual content, including low-cost tactics versus what to splurge on
  • Strategies for optimizing videos, images, reports and graphs for your digital audience

Jennifer Brooks
PAC Manager
Northrop Grumman Corporation


Mica Evans Hider
Director, AmeriChem PAC
American Chemistry Council

strieter elting jessica

Jessica Strieter Elting
Senior Manager, Federal Relations

11:15 a.m. Networking Break

11:30 a.m. Case Studies in Impactful Content
After examining how to structure and deliver your content strategy, view first-hand examples of visual tools such as websites, videos and infographics PACs have used to convey information and value in a compelling way. This session will outline:

  • How to create lasting visuals on any budget
  • Tips for packaging your content in an appealing way
  • Insights and lessons learned to help you better leverage PAC content

Caitlin Donahue
Senior Vice President
Curley Company

12:15 p.m. Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Director of PAC and Government Relations
202-787-5969 | email