Workshop: Effective PAC Peer-to-Peer Programs

08 Feb, 2018

September 13, 2018
10 a.m.−12:15 p.m. ET
Washington, DC or Virtual

A strong peer-to-peer program is one of the best ways to grow PAC receipts, recruit new members and create excitement around PAC engagement. According to the 2017 Corporate and Association PAC Benchmarking Reports, corporations and associations both count peer-to-peer PAC solicitations among the most effective fundraising methods. Is your PAC program developing and leveraging peer champions?

This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


10 a.m. Developing an Effective Peer-to-Peer Program
Are you looking to develop a more formalized peer-to-peer program or take your current program to the next level? Our opening session will focus first on laying the groundwork for an effective, yet manageable peer-to-peer program followed by how to better leverage an existing program.

This session will cover:

  • Identifying and recruiting peer champions — both starting from scratch and as your program matures
  • Structuring your program for success, including tips for managing your peer champions
  • Tools for ongoing training of your champions to be effective and compliant

Amie H. Adams
Dunn Associates

10:50 a.m. Networking Break

11:00 a.m. Managing an Effective Peer to Peer Program
The effort doesn’t stop once you’ve developed your program. Our panelists will discuss key strategies for keeping your champions engaged and integrating their efforts into your overall PAC strategy.

This session will outline:

  • Integrating your peer-to-peer champions into your broader solicitation strategy
  • Recognition techniques to thank and motivate your champions
  • Insights and lessons learned to help strengthen your peer program

Joseph Joiner
Manager, Political Development and Fundraising
National Restaurant Association

kennedy desiree

Desiree Kennedy
Washington Representative


Brandy Stacks
Director, Government Affairs
Prudential Financial, Inc.

12:15 p.m. Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Kristin Brackemyre
Director of PAC and Government Relations
202-787-5969 | email