Virtual Workshop: Writing Masterclass for Public and Government Affairs Professionals

14 Mar, 2022

December 8, 2022
1:30 p.m.− 4:15 p.m. ET

As business professionals we often wear many hats: promoter, defender, explainer and more. Without consistent practice and an ever-expanding toolkit, writers may find themselves falling short in their quest to advance their goals. Our writing workshop will teach you how to improve your prose and burnish your written communications credentials.

This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Grassroots credits toward the Certificate in PAC & Grassroots Management, and 2 Core credits toward the Certificate in Public Affairs Management.


1:30 p.m.  Methods of Political and Advocacy Writing

Public affairs professionals write frequently, but they are rarely trained as professional writers. This session will cover the tactical elements of successfully writing op-eds, blogs, testimonials and emails. Our workshop leader will discuss:

  • Strategies for clarity and brevity with your content
  • Properly structuring your argument to maximize effectiveness
  • Developing chapters, cliffhangers and connecting the dots with your writing
  • Applying rhetoric to ensure a strong start and a memorable finish
Alisa Mairone

Alisa Mairone


Stephanie Vance
Advocacy Associates

2:15 p.m.    Writing Exercise

Our writing workshop expert will lead you through your second exercise based on brevity and clarity.

2:50 p.m.  Break

3:05 p.m.  Writing to Influence Policymakers – Op-Eds and Other Persuasive Writing

What makes a successful op-ed, action alert or social media call to action? While public affairs professionals are constantly writing, they are rarely trained as professional writers. This session will delve into the structure and characteristics of successful persuasive pieces.

Join our communications expert for a session on:

  • Writing effective op-ed pitches
  • Crafting a compelling persuasive message
  • Understanding the elements and process of drafting a newsworthy op-ed or letter to the editor
  • Creating action alerts, or other persuasive message that drive action

Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council

4:15 p.m.  Adjourn

Post Workshop Writing Practice and Critique

After the workshop, attendees may send in short writing samples to receive a quick critique.


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Register Online

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email