Crisis Communications Workshop

19 Dec, 2017

February 21, 2018
10 a.m.−12:15 p.m. ET
Washington, DC or Virtual

A public affairs or reputational crisis can happen to any company, profession or industry at any time in any place. Organizations must be prepared to quickly and effectively respond in an increasingly rapid communications cycle.

This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.


10:00 a.m. Crisis Communications Planning and Training

A public affairs crises can emerge in otherwise calm waters at any time and from anywhere. How does this new landscape change crisis communications, and how can you keep your organization prepared? In this session, two seasoned crisis communications professionals will tackle these key topics:

  • Creating a successful crisis communications plan and identifying potential pitfalls
  • Understanding the key stages in successful crisis communications
  • Distinguishing a “crisis” from an expected “complaint” and ensuring a proper level of response
  • Identifying, managing and training spokespeople or influential third parties who can deliver your message
Michael Estevez

Michael Estevez
Managing Director, Public Affairs & Crisis Communications

powers lisa

Lisa Powers
Executive Vice President, Public Affairs and Communications
Personal Care Products Council

11:00 a.m.  Networking Break


11:15 a.m. Crisis Communications in a Digital World 
News breaks online first, and often the issue and conversation intensifies as a crisis persists. Luckily there are tools and tactics that help public affairs and communications professionals manage online reputational issues. In this session, we’ll examine:

  • How to use social listening to identify public affairs and reputation issues online
  • Building your organization’s online reputation, as well as identifying online supporters that bolster your reputation
  • How “dark sites” and other digital tactics can help you respond quickly to issues
  • Best practices for empowering and educating social media managers to respond appropriately to issues or alert other departments to potential crises

Sam Huxley
SVP, Practice Chair, Risk & Business Strategy

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David Ward
External Affairs Manager
Baker Hughes, a GE Company

12:15 p.m.   Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email