Planning and Managing Issue Advocacy Campaigns

09 Oct, 2017

Planning and Managing Issue Advocacy Campaigns

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December 12, 2017
9:30 − 11:45 a.m. EST
Washington or Virtual

With single party control of the federal government, an increasing volume of high-stakes policy issues are facing intense debate. As a result, many organizations are launching campaign-style issue advocacy operations to strategically position their issue among policymakers in both Washington, D.C. and state capitals across the country.

Featured Topic & Speakers

Learn from industry leaders on how to craft a strategic plan to promote your issues, implement campaign goals and successfully manage your overall campaign. Whether your organization is looking to change public sentiment about an issue or implement regulatory changes, this workshop will help you launch the perfect campaign to influence debate.

Our presenters will address these key advocacy campaign components:

  • Building a strategic plan to ensure your entire team is working toward a shared goal
  • Ensuring your organization has the tools, tactics and resources needed to run an effective campaign
  • Developing key performance metrics to track the campaign’s reach, sentiment and influence on your policy issue
  • Ensuring your online messaging is developed in coordination with your traditional offline lobbying activities
  • Determining the right platforms, consultants and tools to reach your targeted audience

Join us to learn how your organization can elevate its public policy positions through strategic, thoughtful campaigns, helping you succeed at the local, state or federal levels.

sean brown

Sean Brown
Vice President, Communications
Federation of American Hospitals

Corbett Maura

Maura Corbett
CEO & Founder
Glen Echo Group

Chrenshaw Laurant

Laurent Crenshaw
Director of Public Policy
Yelp

leah evangelista

Leah Evangelista
Vice President, Public Relations and Political Affairs
Federation of American Hospitals

Simons_Jon

Jonathan Simons
VP, Political Advocacy
National Restaurant Association

This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.

Agenda

9:30 am.    Planning a Strategic Campaign

Developing a plan, budget and goals for organizing an issue advocacy campaign takes careful effort. Even small campaigns with a limited budget can be highly effective when they maximize resources and target their focus. Our presenters will examine:

  • The best ways to set goals, measure success and drive your campaign accordingly. Evaluating the pros and cons of working with a coalition or creating a separate issues advocacy group.
  • Identifying the elements of a successful issue advocacy campaign including: building a digital advocacy hub for your supporters, selecting a paid media strategy and targeting your most important audiences.
  • Best practices for coordinating and managing key internal and external stakeholders
Chrenshaw Laurant

Laurent Crenshaw
Director of Public Policy
Yelp

Corbett Maura

Maura Corbett
CEO & Founder
Glen Echo Group

10:30 a.m.    Networking Break

10:45 a.m.    Case Study: How to Run an Effective Issue Advocacy Campaign  

Trying to influence ballot measures, regulations or legislation is tough work– especially in our hyper-partisan political climate. This session will bring together organizations that have waged issue advocacy campaigns and come away with victories. Our panelists will provide insights on:

  • Best practices for managing and communicating your priorities with consultants and vendors to ensure you campaign is gaining ground
  • Ensuring your campaign is integrated and your government relations, grassroots and communications professionals are working together towards a shared goal
  • Identifying the most valuable and important metrics for your issue advocacy campaign
sean brown

Sean Brown
Vice President, Communications
Federation of American Hospitals

leah evangelista

Leah Evangelista
Vice President, Public Relations and Political Affairs
Federation of American Hospitals

Simons_Jon

Jonathan Simons
VP, Political Advocacy
National Restaurant Association

11:45 a.m.    Adjourn

Event Location

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Conference Location
Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.

Register

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Register Online

  • Member: $289
  • Non-Member: $399

Download print and fax registration form here


Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

nick_desarno_headshot_1

Nick DeSarno
Manager, Digital and Communications Practice
202.787.5971 | email

Contact Us

U.S. office:
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Public Affairs Council
2121 K St. N.W., Suite 900
Washington, DC 20037
(+1) 202.787.5950
pac@pac.org

European office:
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Public Affairs Council
Square Ambiorix 10
1000 Brussels
europe@pac.org