March 20, 2018
10 a.m.−12:15 p.m. ET
Washington, DC or Virtual
Whether you’re using Facebook, Twitter, Instagram, LinkedIn or even Snapchat, social media can be one of the most powerful tools in your advocacy toolbox. When leveraged effectively, social media can create opportunities to find, reach and engage advocates, recruit supporters, and connect with policy makers.
This event is part one of a two part series; find part two here. Register for both and receive a 10% discount. See “Register” for the discount code.
Featured Topic & Speakers
Did you know that 70% of all U.S. adults regularly use social media? Public affairs professionals must stay apprised on how to leverage a variety of social platforms and know how to increase advocacy engagement or grow policy issue awareness for their organization.
During this two-hour workshop, we will discuss:
- The latest features and functions of all the major social media platforms that are commonly used for advocacy and public affairs
- How to develop public affairs content to match your audience and the platform
- Best practices for engaging your followers with calls-to-action and how to interact with elected officials on each platform
- Tactics for measuring engagement to show the value of your efforts
Erin Hildreth
Director, Communications
The Foundation for Advancing Alcohol Responsibility
Leslie Kimball
Vice President of Communications
The Foundation for Advancing Alcohol Responsibility
Jeb Ory
CEO
Phone2Action
Nick Schaper
CEO
Engage LLC
Casey Ratlief
Advocacy Manager
International Paper
This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
10:00 a.m. Social Media Content Strategy and Planning
A creative social media presence that engages your target audiences doesn’t happen overnight. Preparation and planning is key. Hear from a communications expert who will share how to:
- Successfully create a strategic social media campaign by setting target audiences, goals and key metrics
- Build a content calendar and manage multiple content streams
- Understand where you audience is and what content they want
Erin Hildreth
Director, Communications
The Foundation for Advancing Alcohol Responsibility
Leslie Kimball
Vice President of Communications
The Foundation for Advancing Alcohol Responsibility
10:30 a.m. Contacting Policymakers via Social Media
This session will delve into one of the newest tools in the advocacy toolbox – the ability to use social media to contact legislators and influence policy. Join our advocacy expert for a session on effectively using Twitter and Facebook to petition members of congress, state lawmakers and federal regulators.
Jeb Ory
CEO
Phone2Action
11:00 a.m. Networking Break
11:15 a.m. Managing Social Media Campaigns for Advocacy and Public Affairs
A comprehensive social media campaign can drive advocates to take action, shape the conversation around a policy issue or even directly influence the most important stakeholders. Two communications experts will cover:
- What it takes to run a successful social media campaign
- When to use social media to drive grassroots actions and when organizations can use social media to amplify their public policy messaging
- A corporate case study that successfully leveraged social media for public affairs
Nick Schaper
CEO
Engage LLC
Casey Ratlief
Advocacy Manager
International Paper
12:15 p.m. Adjourn
Event Location
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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.
Register
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- Members: $289
- Non-Members: $399
This event is part one of a two part series. Register for both and receive a 10% discount using the code: COMMS10%. Some restrictions may apply.
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email