Workshop: Speechwriting and Presentation Skills

09 Feb, 2018

May 22, 2018
9:30 a.m.−12:30 p.m. ET
Washington, DC or Virtual

When written and presented well, a speech can inspire action or convince your audience to support your cause. But many view the process of writing a speech as a daunting task.

This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.


9:30 a.m. The Core Elements of Good Speechwriting

Writing for “the ear” requires different techniques and skills than other written mediums. Great speechwriters can explain complex policy issues so their audience can understand them and act. Our communications professional will address these key topics:

  • Determining the overall message and purpose of the speech
  • Using research, data, anecdotes and stories to successfully build support for your argument
  • Understanding when and how to use rhetorical devices and how to craft speeches for both formal and informal events

Jean Card
Jean Card Ink

10:15 a.m. Networking Break 

10:30 a.m. Customizing Your Speechwriting Style and Preparing the Speaker

Whether you have to prepare a speech for an executive, a volunteer leader or yourself, learn how to write in a different voice. Our expert speechwriter will cover:

  • Tips for crafting different types of speeches that fit the speaker’s tone, commonly used phrases and vocabulary
  • Writing a speech that conveys the right tone and rhythm for the event and audience
jacobs ryan

Ryan Jacobs
Strategic Communications

11:15 a.m. Public Speaking for Public Affairs

As public affairs professionals, we often present to organizational leadership or deliver remarks to outside groups. Therefore, it’s crucial that you’re an effective verbal communicator who can express your organization’s message. This session will address:

  • Strategies to prepare for important speeches or presentations, including how to adjust your presentation delivery based on audience size, location, format and room-set up
  • Tools and tactics to become a more confident and prepared speaker
  • Best practices for delivering a presentation using charts, graphics or PowerPoints
  • Tips on how to stick to your message and convey your argument in a clear way

Aileen Pincus
The Pincus Group, Inc.

Adjourn 12:30 p.m.

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $369
  • Non-Members: $499

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email