March 20, 2018
1 p.m.−3:15 p.m. ET
Washington, DC or Virtual
Developing a strong advocacy story can make a tremendous difference in your campaigns. While storytelling is nothing new, elements such as structure, audience attention span and message outreach have all changed significantly in recent years.
This event is part two of a two part series; find part one here. Register for both and receive a 10% discount. See “Register” for the discount code.
Featured Topic & Speakers
At this two-hour workshop, we’ll discuss from A-Z what it takes to build a successful storytelling campaign that will advance your advocacy agenda.
Learn how to:
- Identify your organization’s story and align it with your advocacy message
- Craft an advocacy or issue campaign strategy that leverages storytelling as a powerful tool
- Recruit and train storytellers that can deliver a powerful message
- Use tools like video, digital media, websites and in-person advocacy to tell your story
Patrick Brady
Senior Vice President
JPA Health Communications
Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council
Lauren Drew
Advocacy & State Relations Manager
National Hospice & Palliative Care Organization
Andrew Malcolm
Manager, Public Advocacy
Exelon
This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
1:00 p.m. Crafting and Developing Your Public Policy or Advocacy Story
Every company, industry, profession or cause must be able to effectively tell their story to policymakers and concerned citizens. Humanizing a policy issue or explaining “the why” can be a difficult exercise. Join us for a session on:
- Understanding the power of stories and how to explain your organization’s “why”
- Crafting a public policy message that resonates beyond the beltway
- Developing a story arc and identifying key message for different target audiences
Patrick Brady
Senior Vice President
JPA Health Communications
Andrew Malcolm
Manager, Public Advocacy
Exelon
2:00 p.m. Networking Break
2:15 p.m. Training You Advocates to be Storytellers
Thousands of organizations bring advocates to Capitol Hill and state capitols across the country each year. While these organizations spend significant time training their advocates on policy issues, delivering compelling stories is rarely highlighted in the agenda. You’ll learn how to:
- Train advocates to develop, craft and deliver a compelling advocacy story
- Utilize tactics like role-playing exercises to make your advocates feel more comfortable and to empower them to share their personal story
- Drive an advocacy campaign through a powerful story
Lauren Drew
Advocacy & State Relations Manager
National Hospice & Palliative Care Organization
Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council
3:15 p.m. Adjourn
Event Location
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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.
Register
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- Members: $289
- Non-Members: $399
This event is part two of a two part series. Register for both and receive a 10% discount using the code: COMMS10%. Some restrictions may apply.
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email