Workshop: Storytelling for Public Affairs and Policy Professionals

19 Dec, 2017

March 20, 2018
1 p.m.−3:15 p.m. ET
Washington, DC or Virtual

Developing a strong advocacy story can make a tremendous difference in your campaigns. While storytelling is nothing new, elements such as structure, audience attention span and message outreach have all changed significantly in recent years.

This event is part two of a two part series; find part one here. Register for both and receive a 10% discount. See “Register” for the discount code.

This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


1:00 p.m. Crafting and Developing Your Public Policy or Advocacy Story

Every company, industry, profession or cause must be able to effectively tell their story to policymakers and concerned citizens. Humanizing a policy issue or explaining “the why” can be a difficult exercise. Join us for a session on:

  • Understanding the power of stories and how to explain your organization’s “why”
  • Crafting a public policy message that resonates beyond the beltway
  • Developing a story arc and identifying key message for different target audiences
brady patrick

Patrick Brady
Senior Vice President
JPA Health Communications


Andrew Malcolm
Manager, Public Advocacy

2:00 p.m. Networking Break

2:15 p.m. Training You Advocates to be Storytellers
Thousands of organizations bring advocates to Capitol Hill and state capitols across the country each year. While these organizations spend significant time training their advocates on policy issues, delivering compelling stories is rarely highlighted in the agenda. You’ll learn how to:

  • Train advocates to develop, craft and deliver a compelling advocacy story
  • Utilize tactics like role-playing exercises to make your advocates feel more comfortable and to empower them to share their personal story
  • Drive an advocacy campaign through a powerful story

Lauren Drew
Advocacy & State Relations Manager
National Hospice & Palliative Care Organization


Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council

3:15 p.m. Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399


This event is part two of a two part series. Register for both and receive a 10% discount using the code: COMMS10%. Some restrictions may apply.

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email