Workshop: Strategic Communications for Public Affairs

09 Feb, 2018

October 30, 2018
10 a.m.−12:15 p.m. ET
Washington, DC or Virtual

Communications plays an essential role in public affairs and advocacy campaigns. The messages your organization creates and how they are distributed to key stakeholders is pivotal in the success or failure of an initiative.

This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


10 a.m. Public Affairs Communications in Polarizing Times

Communications plays an essential role in public affairs and advocacy campaigns. Whether you’re communicating with elected officials or their staff, educating volunteers or providing critical information to employees about pending legislation, what you say and how you say it can impact the outcome. But how can organizations craft effective messages for a polarized population? This panel, aided by insights from our yearly Public Affairs Pulse survey, will discuss what is resonating with the public and what they’re ignoring.

Our panel will share the latest strategies your organization needs to:

  • Connect a communications strategy to public affairs goals
  • Communicate in real-time with an angry, partisan or frustrated audience
  • Identify when to engage on a social or political issue and when to stay quiet

11 a.m. Networking Break

11:15 a.m. Case Study: Communications and Rapidly Changing Legislation in the 115th Congress

As Congress continues to advance legislation through more informal procedures, organizations are having difficulty engaging in the debate and informing and encouraging their stakeholders to take action. How do you stay in the conversation and impact policy proposals? How do you keep members involved and focused on key goals in a 24-hour, always online media environment?

Through case studies, we’ll explore how an organization can:

  • Adjust messaging and tactics to rapidly changing legislation
  • Improve cross-channel online communications structures and approval processes
  • Engage in policy-focused thought leadership

12:15 p.m. Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email