Workshop: Training Grassroots Advocates for Success

09 Feb, 2018

This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.

Agenda

1:30 p.m. Building a Year-Round Advocacy Training Program

Advocates and constituents are often your organization’s strongest advocates. Whether you’re trying to train a handful of grasstops advocates or thousands of grassroots activists, this session will help you develop a successful training program. Our advocacy experts will address these key topics:

  • Best practices for developing a year round training program that engages both your seasoned members or employees and your beginner advocates
  • Tools, software and online portals that can help train and prepare your supporters
  • Tactics and tips for improving the content and delivery of the trainer
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Nick Desarno
Senior Manager, Digital & Communications Practice
Public Affairs Council

2:30 p.m. Networking Break 

2:45 p.m. Advanced Storytelling Training

Hundreds of organizations bring advocates to Washington, D.C. and state capitals across the country. Advocacy groups spend significant time training advocates on policy issues but rarely can the advocates deliver compelling stories to their lawmakers and policy staff. Join us and learn how successfully:

  • Train advocates how to develop, craft, and deliver a compelling advocacy story
  • Tips for training and role-play exercises to ensure advocates are properly trained on storytelling for advocacy purposes
  • Tactics for building the confidence of new and beginner advocates
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David Lusk
Founder
Key Advocacy

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Kristen Prather
Director State Grassroots Program
Credit Union National Association, Inc.

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.

Register

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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

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Nick DeSarno
Senior Manager, Digital & Communications Practice
202.787.5971 | email