Creating engaging PAC or advocacy materials can be a challenge, but the explosion of online video content has led many organizations to harness the power of visual messaging. Videos can be great a great way to share your message with a wide audience and build support for your political engagement programs. But to be successful, your video development and distribution plans must be well thought out and, unsurprisingly, creative.
Featured Topic & Speakers
In this webinar, we’ll discuss how to incorporate videos into your PAC and grassroots strategies, including how to:
- Use videos to deliver your advocacy or fundraising story in a more meaningful way
- Capture video content throughout the year
- Maximize your video development budget and extend the shelf life of your video content
- Find the best platforms and use the right tools to increase your video views
Video Content Program Manager
National Federation of Independent Business
Jim Scott Polsinelli
DDC Public Affairs
This program is eligible for 1 credit toward the Certificate in PAC and Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Note: Recording purchases are not eligible for CAE credit. Credit will only be granted to those participating in the live webinar.
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