Webinar: Grassroots and PAC Videos That Drive Engagement

24 Sep, 2017

Webinar: Grassroots and PAC Videos That Drive Engagement


December 7, 2017
2−3 p.m. EST

Creating engaging PAC or advocacy materials can be a challenge, but the explosion of online video content has led many organizations to harness the power of visual messaging. Videos can be great a great way to share your message with a wide audience and build support for your political engagement programs. But to be successful, your video development and distribution plans must be well thought out and, unsurprisingly, creative.

Featured Topic & Speakers

In this webinar, we’ll discuss how to incorporate videos into your PAC and grassroots strategies, including how to:

  • Use videos to deliver your advocacy or fundraising story in a more meaningful way
  • Capture video content throughout the year
  • Maximize your video development budget and extend the shelf life of your video content
  • Find the best platforms and use the right tools to increase your video views
manley valerie

Valerie Manley
Video Content Program Manager
National Federation of Independent Business


Jim Scott Polsinelli
Creative Director
DDC Public Affairs

This program is eligible for 1 credit toward the Certificate in PAC and Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Note: Recording purchases are not eligible for CAE credit. Credit will only be granted to those participating in the live webinar.


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Webinar Participant Only
Member: $135
Non-Member: $199

Special Package
(Participate in the live webinar and receive the audio file for future reference)
Member: $165
Non-Member: $229

Recording Only
(Can’t participant live?)
Member: $135
Non-Member: $199
Purchase a copy of the recording


Nick DeSarno
Senior Manager, Digital & Communications Practice
202.787.5971 | email