While many other social media channels have seen significant growth in recent years, Facebook still laps the field, with 72% of U.S. adult internet users on the platform. In addition to its broad user base, Facebook has improved the ways you can share interactive and engaging content — from live-streaming video to instantly loading articles right in your news feed. Public affairs professionals should stay current on how they can use Facebook and its sister platform, Instagram, to increase advocacy engagement or grow awareness around your crucial public policy issues.
This webinar is part one in a series of three webinars on using the most popular social media channels for advocacy and public affairs. Purchase all three and receive a 15% discount.
Get the code here. Some restrictions may apply.
Are you using the world’s largest social network to engage your key advocates and influencers?
Featured Topic & Speakers
During this webinar, we will discuss:
- The latest features and functions on Facebook and Instagram that may help you boost your organization’s online engagement
- How to develop public affairs content to match your audience and the platform
- Using Facebook’s advertising platforms to target key influencers, potential new advocates or policymakers
- Tactics for measuring engagement to show the value of your efforts
Manager, Digital and Communications Practice
Public Affairs Council
Director, Content Marketing
This program is eligible for 1 grassroots credit toward the Certificate in PAC and Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Note: Recording purchases are not eligible for CAE credit. Credit will only be granted to those participating in the live webinar.
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Webinar Participant Only
(Participate in the live webinar and receive the audio file for future reference)
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