Webinar: Leveraging LinkedIn for Advocacy and Reputation Management

21 Sep, 2017

Webinar: Leveraging LinkedIn for Advocacy and Reputation Management


October 17, 2017
2–3 p.m. EDT

LinkedIn boasts a network of over 425 million professionals globally, with over 125 million users in the United States who encompass a wide range of companies and industries. Most professionals know LinkedIn as a powerful job search tool, but when leveraged effectively, it creates opportunities to find, reach and engage advocates, recruit supporters, and connect with D.C. influencers. The platform also offers valuable opportunities to highlight you or your organization’s executives as thought leaders on key policy and industry issues.

This webinar is part three in a series of three webinars on using the most popular social media channels for advocacy and public affairs. Purchase all three and receive a 15% discount.
Get the code here. Some restrictions may apply.

Find — and connect with — your supporters through the world’s largest professional network.

Featured Topic & Speakers

How can you best use LinkedIn for public affairs? In this webinar, we’ll discuss:

  • Tactics for effectively managing your organization’s Company page and developing a content strategy that fits the platform
  • Strategies to successfully position your organization’s leaders on LinkedIn
  • How to craft a successful post on Pulse, LinkedIn’s news and blogging platform
  • Leveraging LinkedIn’s powerful advertising platform for sponsored posts or InMail campaigns

Dan Horowitz
Director, Advocacy and Government
LinkedIn Corporation

Jon Tripp 2017

Jon Tripp
Senior Director
Pharmaceutical Research and Manufacturers of America

This program is eligible for 1 grassroots credit toward the Certificate in PAC and Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Note: Recording purchases are not eligible for CAE credit. Credit will only be granted to those participating in the live webinar.


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Webinar Participant Only
Member: $135
Non-Member: $199

Special Package
(Participate in the live webinar and receive the audio file for future reference)
Member: $165
Non-Member: $229

Recording Only
(Can’t participant live?)
Member: $135
Non-Member: $199
Purchase a copy of the recording


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email