Opinion leaders and key online figures can be powerful advocates for or against the issues your organization is most concerned about. It is vital for organizations to efficiently monitor and identify targeted groups such as journalists, policymakers, bloggers, academics, activist shareholders and concerned citizens. Once those influencers are identified, your organization can build relationships with them and, perhaps, get them to provide critical grassroots support for your organization’s advocacy efforts.
Featured Topic & Speakers
Join us for this in-depth webinar, which will provide insights into:
- Determining which digital influencers can shape your organization’s policy issues or online reputation and building a system to monitor and engage with them
- Learning how to leverage your organization’s existing online relationships for enhanced grassroots advocacy
- How to manage your key relationships, including online and offline tools (e.g., influencer matrices)
Director Grassroots Program Development
American Farm Bureau Federation
Founder & CEO
Whistle Stop Digital
This program is eligible for 1 elective credit toward the Certificate in Public Affairs Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
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Note: Recording purchases are not eligible for CAE credit. Credit will only be granted to those participating in the live webinar.