Workshop: Digital Rapid Response and Online Reputation Management

08 Jul, 2019

December 12, 2019
2 p.m. – 4:15 p.m. ET
Washington, DC or Virtual

Crises happen – are you prepared?

Organizations must quickly and effectively communicate online during state, local, federal and even international incidents – and that requires planning and practice.

This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 core credits toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


2:00 p.m.     Protecting and Building Your Online Reputation

People turn to the web and social media first when researching your company, industry or issues. It’s crucial that you have a strategy, and long-term plan to protect and build your online reputation. In this session we will answer these key questions:

  • How can you asses your organization’s online reputation and what metrics are best used when determining how certain online conversations are impacting your reputation?
  • What are the best free and paid tools available to monitor online reputation including social listening and online polling?
  • How can we align internally to ensure we respond quickly and effectively?
  • What can we do to improve our Google search results to more accurately reflect our organization or industry?

Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council

3:00 p.m.       Networking Break

3:15 p.m.         Responding to Crisis Online

After looking at the big picture, we’ll delve into how to prepare and respond during a crisis. Our online communications and reputation experts will discuss:

  • Crafting an online strategic crisis plan that can be deployed the moment a crisis situation is identified online
  • Understanding the difference between an issue with a troll or opposing advocacy group and a true online crisis
  • Developing pre-planned digital and social media content and building “dark sites” that can help you quickly respond in a crisis

Understanding the sensitivities around online communications so that you can carefully craft a response that answers key questions and assists in providing information to all important stakeholders


Anne Marie Malecha
Senior Vice President and Partner
Dezenhall Resources

4:15 p.m.       Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email