Help your organization improve its image, influence policymakers and engage potential supporters with high-impact digital advertising. Advances in advertising technology give you the ability to target, reach and measure in new ways. Hear from top experts in an in-depth, full-day training.
Featured Topic & Speakers
Are you effectively using your digital advertising budget to accomplish your goals?
Join us for this full-day intensive workshop geared toward advocacy and communications professionals who want to improve their knowledge of advertising platforms and build upon their abilities. Our experts will share best practices for buying, optimizing and measuring digital advertising campaigns. Learn from several leading organizations who have successfully used digital advertising to improve their advocacy efforts.
Hear from experts representing:
- Advertising and communications firms
- Corporate and association communications teams
- Social media platforms
- News publishers and native advertisers
- Online video and radio advertisers
Speaker information coming soon
This program is eligible for 3 grassroots credits toward the Certificate in PAC & Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.
Agenda coming soon
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Public Affairs Council
2121 K Street, NW
Washington, DC 20037
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.
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- Members: $595
- Non-Members: $799
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.