Workshop: Strategic Communications

23 Apr, 2019

November 14, 2019
2 p.m. – 4:15 p.m. ET
Washington, DC or Virtual

Public affairs and advocacy campaigns succeed or fail in no small part due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive communications plans? Our experts will show you how to develop initiatives that are unified across internal divisions and make an impact.

This program is eligible for 2 elective credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


2:00p.m.       How Is Distrust Impacting Public Affairs Communications

Poll after poll show Americans losing faith with the country’s major institutions: government, business and media. Many believe the nation’s influence is on the decline, and that efforts to reverse the slide have backfired. How should organizations attempt to navigate a skeptical or hostile communications environment? What role can public affairs professionals play in rebuilding trust in our society?

Our panel of senior-level communications experts will share the latest polling data, including the just-released 2019 Public Affairs Pulse survey, as well as tactics and strategies organizations need to:

  • Establish authentic communications with angry, partisan, or frustrated audiences
  • Channel common frustrations about the DC “swamp” into meaningful reforms
  • Reinject optimism into policy and social debates

Caroline Bye
Managing Director
Morning Consult


Doug Pinkham 
Public Affairs Council

3:00p.m.         Networking Break

3:15p.m.       Case Study: Combating Misconceptions with Transparency and Managing An Association’s Voice

What do you do when your industry’s business practices are in the spotlight? How do you get in the conversation and push back on misconceptions held by key contacts and the general public? How can a trade association engage and communicate for members with different policy goals? We’ll explore how organizations can choose to embrace transparency to impact the debate.

Learn how your organization can:

  • Coordinate internal resources to develop a new public affairs strategy
  • Engage in policy focused thought leadership
  • Prepare senior leaders for high-stakes legislative events
Jillian Martin Fitzpatrick

Jillian Martin Fitzpatrick
Head of Global Policy
S&P Global


Jim Jeffries
Senior Vice President of Public Affairs

4:15p.m.      Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick Desarno
Director of Digital and Policy Communications
202.787.5971 | email