Workshop: Engaging and Motivating Advocates

08 Feb, 2019

May 22, 2019
1 p.m. - 3:15 p.m. ET
Washington or Virtual

When you send out an action alert, does your audience answer the call? Let us help ensure they do. This workshop will help you develop an engagement plan to energize and activate your base, even supporters who are disconnected or traditionally silent.

This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


1:00 p.m.         Plans, Strategies, and Tactics for Advocate Engagement

You can’t always find new advocates, so make sure you are taking care of the ones you already have. When properly trained and cared for, an army of engaged advocates might be your most powerful weapon in your public policy fight.  Our presenters will discuss:

  • How to identify your disengaged advocate pool and start building a plan to turn them around
  • How to build an advocate reward system or use gamification to boost competition among supporters
  • When to strategically use surveys, quizzes, challenges, and other unique tactics to re-engage your advocates or move them up the engagement ladder
  • Building an advocate communication plan that boots open rates, increase policy knowledge and empowers your supports to take action

Nick DeSarno
Senior Manager, Digital and Communications Practice
Public Affairs Council


Amy D. Meli
Vice President, Grassroots Consulting
Aristotle International

2:00 p.m.         Networking Break

 2:15 p.m.         Case Study: Building a Culture of Advocacy at Your Organization

Ever wonder why some organizations just have more engaged supporters? In-house association and corporate advocacy experts will explain how their organizations developed a culture of advocacy, where advocates do more than just respond to an advocacy email alert.

Jesse Headshot

Jesse Childs
Advocacy Manager
International Paper


Matthew Fitting, MPS
Advocacy and Engagement Specialist
American Nurses Association

3:15 p.m.         Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email