The cost of winning or losing a ballot measure can be astronomical- and sometimes, organizations are forced into ballot advocacy defense. Is your organization prepared?
-A total of 167 statewide ballot measures were on 2018 ballots in 38 states
-Some ballot measure campaigns cost more than $78 million
Learn tested strategies and tactics for using ballot initiatives to advance and defend your policy and regulatory agenda.
Featured Topic & Speakers
Important policies are increasingly passed or almost passed not through legislation, but through ballot initiatives. Our workshop will feature a dynamic panel of experience experts that will prepare you to face this growing trend. In addition to providing time to answer all your ballot questions, our panel will cover:
- assessing if ballots are the right advocacy tactic for you
- aligning your approach with your other efforts
- executing winning campaigns
- launching defensive campaigns without breaking the bank
Senior Vice President, Political Affairs
American Beverage Association
Lincoln Strategy Group
Campaign Services Manager
National Association of REALTORS
This program is eligible for 2 grassroots specialization credits toward the Certificate in PAC & Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
2:00 p.m. Major Historical Ballots
We will begin by surveying recent, historically significant ballots and unpack what trends they predict for 2020 and beyond so you won’t be caught unprepared.
2:30 p.m. Assessing if a Ballot Initiative is the Right Move
Next our experts will:
- Review the basics of ballots
- Cover how to assess if and when ballots can advance your organization’s agenda
- Provide steps to consider before you initiate ballot advocacy
3:15 p.m. Networking Break
3:30 p.m. Winning a Ballot Advocacy Campaign
After we’ve covered the basics, our panel will walk you through how to craft a winning strategy or launch an effective defense, including:
- Determining the correct platforms, consultants and tools to reach your target audience
- Aligning online messaging and offline lobbying activities
- Keys for ballot advocacy success and defense
+ Click to expand
Public Affairs Council
2121 K Street, NW
Washington, DC 20037
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.
+ Click to expand
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.