Workshop: How to Win Issue Advocacy Using Ballot Measure Campaigns

15 Apr, 2019

July 10, 2019
2 p.m.− 4:15 p.m. ET
Washington, DC or Virtual

The cost of winning or losing a ballot measure can be astronomical- and sometimes, organizations are forced into ballot advocacy defense. Is your organization prepared?

-A total of 167 statewide ballot measures were on 2018 ballots in 38 states

-Some ballot measure campaigns cost more than $78 million

Learn tested strategies and tactics for using ballot initiatives to advance and defend your policy and regulatory agenda.

This program is eligible for 2 grassroots specialization credits toward the Certificate in PAC & Grassroots Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


2:00 p.m. Major Historical Ballots

We will begin by surveying recent, historically significant ballots and unpack what trends they predict for 2020 and beyond so you won’t be caught unprepared.

2:30 p.m. Assessing if a Ballot Initiative is the Right Move

Next our experts will:

  • Review the basics of ballots
  • Cover how to assess if and when ballots can advance your organization’s agenda
  • Provide steps to consider before you initiate ballot advocacy

3:15 p.m. Networking Break

3:30 p.m. Winning a Ballot Advocacy Campaign

After we’ve covered the basics, our panel will walk you through how to craft a winning strategy or launch an effective defense, including:

  • Determining the correct platforms, consultants and tools to reach your target audience
  • Aligning online messaging and offline lobbying activities
  • Keys for ballot advocacy success and defense

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Kelly Memphis

Kelly Memphis
Senior Manager of Government Relations and Stakeholder Engagement Practice
202.787.5957 | email