Workshop: Storytelling for Advocacy

06 Feb, 2019

April 3, 2019
1 p.m. - 3:15 p.m. ET
Washington or Virtual

This workshop will approach storytelling with the goal of helping your organization put together stories that connect you to key stakeholders and make your organization stand out.

This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


1:00 p.m.        Developing, Collecting, and Telling Your Organization’s Story   

Every company, industry, profession or cause must be able to effectively tell their story to policymakers and concerned citizens. Humanizing a policy issue or explaining “the why” can be a difficult exercise. Join us for a session on:

  • Understanding the power of stories and how to explain your organization’s “why”
  • Crafting a public policy message that resonates beyond the beltway
  • Developing a story arc and identifying key message for different target audiences
  • Collecting stories from potential advocates and supporters
Nuzzi_Gary_linkedin (2)

Gary Nuzzi
Senior Vice President

2:00 p.m.        Networking Break


2:15 p.m.        Train the Trainer:  How to Training Your Advocates to be Storytellers

Thousands of organizations bring advocates to meet with policymakers each year, but is your organization cutting through the noise? While organizations spend significant time training their advocates on policy issues, delivering compelling stories is rarely highlighted in the agenda. During this session you will learn how to:

  • Train advocates to develop, craft and deliver a compelling advocacy story
  • Utilize tactics like role-playing exercises to make your advocates feel more comfortable and to empower them to share their personal story
  • Drive an advocacy campaign through a powerful story

David M. Lusk
Key Advocacy


Cody Lyon
Managing Director of Advocacy and Political Affairs Programs
American Farm Bureau Federation

3:15 p.m.      Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email