Demonstrating digital’s return on investment can often be a challenge. Join us to learn how to monitor, measure, and report out your digital metrics for both communications and advocacy campaigns.
Featured Topic & Speakers
Reporting your digital advocacy results to senior management can be a challenge. Unfortunately, there is no silver bullet, but this webinar will tackle how to both collect the data you need, and how to package it together for impact. Our digital communications presenters will address:
- An overview of best-in-class tools for monitoring your digital campaigns
- Moving beyond “just measuring” to actively optimizing your efforts during the campaigns
- Red flags that you should be aware of when monitoring campaigns
- Building reports that convey impact and tell a story
This program is eligible for 1 Grassroots Specialization credit toward the Certificate in PAC & Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
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Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.