Everyone’s work lives have been impacted by the global COVID-19 health crisis, your association now has to continuously provide the best information and guidance to your members. The current situation has highlighted the importance of a crisis communications plan for associations whose members are currently heavily relying on them as a trusted resource.
Featured Topic & Speakers
Now is a time for you to prove your value as an association to your membership, is your communications plan up to the challenge? You not only have to update them on how you have adjusted advocacy strategy and internal operations, but also provide them insights on coping with the impact of COVID-19. Hear from experts with extensive advice on how to handle association crisis communications with strategy and finesse.
During this webinar we will cover:
- Communicating with but not alarming members
- Prioritizing COVID-19 concerns for your association
- Demonstrating your value during a crisis
- Employing new digital strategies for reaching your membership
Mary Kate Cunningham
Vice President, Public Policy
Director, Media Relations
Consumer Brands Association
This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management and 1 Core credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
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Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.