Virtual Hands-On Workshop: Digital Public Affairs Content Creation

14 Jul, 2020

December 1, 2020
10:00 a.m.− 3:30 p.m. ET

Don’t settle for the same old infographic; craft award-winning content. Good creative content can spur action, move policymakers and enhance your advocacy programs. Attendees will explore free and paid design tools to make visual content like Twitter cards, GIFs and infographics.

This program is eligible for 3 Elective credits towards the Certificate in PAC & Grassroots Management and 3 Elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.


10:00 a.m.        Principles of Design and Building Quick Graphics

Compelling visuals make your advocacy and public affairs efforts stand out, especially in an even more crowded digital space amid COVID-19. Every advocacy professional should know how to create a quick graphic for their campaign or social media account. Attendees will:

  • Learn how to harness the principles of visual design like scale and contrast
  • Explore free and paid design tools to make basic visual content like Twitter cards and infographics
  • Walk out the door with a piece of unique creative that was crafted by attendees in the workshop

Johanna Ostrich
UX & Visual

12:00 p.m.        Lunch Break

12:45 p.m.        Video and Livestreaming

Because of its high engagement rates and the current pandemic, video continues to dominate social media and online content. But for many organizations, creating compelling videos for advocacy or public policy can be a struggle. Our video expert will provide tactical lessons on:

  • Preparing colleagues so they look their best on camera
  • Crafting a story that really fits an audiovisual format
  • Tactics and tips for using your iPhone or camera to create high-quality videos
  • Strategies for maximizing your video development budget and measuring your video’s effectiveness
  • Techniques for creating evergreen video content that can be repurposed, redistributed and leveraged across multiple platforms

Jim Scott Polsinelli
Chief Creative Officer
Marathon Strategies

2:00 p.m.          Building a Successful Podcast

Podcasts are becoming increasingly popular, and average monthly users have doubled in the last three years. Organizations can use this new medium to engage their members, tell their organization’s story in an authentic way, and make additional sponsorship revenue. Our podcasting experts will answer the following key questions:

  • Why should I develop a podcast?
  • What technology do I need to launch a podcast?
  • Where should I place my podcast?
  • How can I create a content plan for my new show?

Richard Fawal

2:45 p.m.          Managing and Communicating Effectively with Creative Consultants

Great creative cannot all be done in-house and often requires collaborating without outside partners. Our presenter will address how you can communicate your vision, establish project guidelines, provide constructive feedback and build a long-lasting relationship with your outside partners and consultants.


Chrys Kefalas
VP, Brand Strategy
National Association for Manufacturers (NAM)

3:30p.m.     Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $595
  • Non-Members: $799

Can’t attend live? All registrants will receive access to the workshop recording for 14 days following an event.

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email