Virtual Workshop: Email for Advocacy and Public Affairs Boot Camp

20 Mar, 2020

September 10, 2020
1:30p.m.−3:45 p.m. ET
Washington DC or Virtual

Email is still one of the most effective tools for engaging employees, members, supporters and key stakeholders. However, running a successful email program requires more sophistication than ever before. Don’t risk being “unsubscribed.”

This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.


1:30 p.m. Crafting Engaging and Compelling Emails 

Email remains the most popular method for contacting your advocates, but you need compelling design and strong content for an effective campaign. While all advocacy emails are unique, key best practices can guide advocacy professionals as they take their campaigns to the next level. Our expert will tackle: 

  • How to make a more compelling ask 
  • Perfecting your content to motivate your audience 
  • Properly formatting your email for mobile  
  • Tips and tricks for increasing your action rates 
Shana Glickfield
Beekeeper Group

2:30 p.m. Break 

Grab a coffee and catch up on work emails  

2:45 p.m. Using data to improve your email campaigns 

Crafting an effective email campaign requires more than subject line testing. Gathering and leveraging data provides organizations with the opportunity to optimize and segment messaging to key audiences. This session will help you learn the latest strategies for using data to target your subscribers with unique messages that resonate. During this session, our experts will cover: 

  • Creating an email strategy that goes beyond just A/B subject line testing  
  • Creating personas for your email audience to ensure your messages speak to different stakeholder groups  
  • Developing creative ways to use internal organizational data to optimize your email efforts    
© 2015 | Kristina Sherk Photography |

Mark Fisher
Advocacy Engagement Manager
Muscular Dystrophy Association

Bryan Fratkin

Bryan Fratkin
Founder & CEO
Whistle Stop Digital

  3:45 p.m. Adjourn  

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email