Virtual Workshop: Strategic Communications

14 Jul, 2020

October 13, 2020
2p.m. - 4:15p.m. ET
Washington, DC or Virtual

Society expects organizations to be more upfront about their stances on policy and social issues than ever before. Campaigns around these topics often succeed or fail due to their communications strategy. What makes a successful campaign and what are the common obstacles to comprehensive communications plans? Our experts will show you how to develop initiatives that are unified across internal divisions and make an impact.


2:00 p.m.       Changing Your Communications Strategies and Tactics for Current Times

No organization is exempt from the effects of the global pandemic, economic downturn and rise of social issues. As communicators, it is essential to understand the current situation and develop effective campaigns. How should organizations attempt to navigate a skeptical or hostile communications environment? What role can public affairs professionals play in rebuilding trust in our society?

Our panel of senior-level communications experts will share the latest polling data, as well as tactics and strategies organizations need to:

  • Establish authentic communications with angry, partisan or frustrated audiences
  • Channel common frustrations about the D.C. “swamp” into meaningful reforms
  • Establish your organization as a problem solver and trusted source of information
  • Reach new digital-only audiences

Doug Pinkham
Public Affairs Council


Rob Jekielek
Harris Poll,
Managing Director, Practice Leader: Building & Bolstering Modern Brand & Reputation at Pace & Scale of Digital Tech

3:00 p.m.         Networking Break

3:15 p.m.       Case Study: Being a Strategic Communicator During Times of Uncertainty

What do you do when new issues affecting your industry arise each day? How do you get in the conversation and demonstrate that your organization is a leader? How can you ensure that you are able to reach your target audiences with a reduced budget? We’ll explore how organizations can choose to embrace the “new normal” and become an even more valued partner.

Learn how your organization can:

  • Quickly adapt internal resources to develop a new public affairs strategy
  • Engage in policy focused thought leadership
  • Prepare senior leaders for high-stakes events
  • Coordinate internal and external team members to speak on a topic with a united voice

Elisa K. Siegel
Chief Communications and Marketing Officer

Erin_Streeter headshot

Erin Streeter
Senior Vice President of Communications and Brand Strategy
National Association of Manufacturers

4:15 p.m.           Adjourn

This program is eligible for 2 PAC credits towards the Certificate in PAC & Grassroots Management, 2 Specialization credits toward the Certificate in Government Relations and Lobbying and 2 Elective credits towards the Certificate in Public Affairs Management.

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $289
  • Non-Members: $399

Can’t attend live? All registrants will receive access to the workshop recording for 14 days following an event.

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick Desarno
Director of Digital and Policy Communications
202.787.5971 | email