Virtual Workshop: Social Listening and Online Reputation Management

16 Jul, 2020

February 9, 2021
10 a.m. − 12:15 p.m. ET

Now more than ever, your internet presence can make or break you, and there are a lot of new “rules” to navigate in order to preserve your reputation as an organization.  Your online presence is a major part of your brand, so it is important to stay tuned in to what your audience needs.

This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management and 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


10:00 a.m. Using Social Listening and Protecting your Reputation Online

Your online reputation is your reputation. Join us for an expert-led discussion on how organizations can harness the power of social listening and build a respected online presence. Our expert will answer the following key questions:

  • What are the specific steps you should take to assess and build your online reputation?
  • What are the most helpful metrics to determine positive and negative impacts to your reputation?
  • If I work in public affairs and the communications team owns our online communications, how do I engage in conversation and convey the public affairs perspective on our online reputation and message alignment?
  • What are the best free and paid tools available to monitor online reputation for public affairs?
  • How can I assess the tone of the conversation and why does it matter?
Taylor Dickson

Taylor Dickson
Analytics Architect


Anthony Shop
Co-Founder & Chief Strategy Officer
Social Driver

11:20 a.m. Break

11:30 a.m. Case Study: Online Reputation Management

After looking at the big picture, we’ll delve into a case study. Learn how one organization translates trends and best practices into an online reputation management strategy that raises their organization’s profile as a thought leader while simultaneously mitigating reputational challenges.


Jamie Carracher
VP, Public Affairs & Digital Engagement
America’s Health Insurance Plans

12:15 p.m. Adjourn

Event Location

+ Click to expand

Public Affairs Council
2121 K St NW #900
Washington, DC 20037

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


+ Click to expand

Register Online 

  • Members: $289
  • Non-Members: $399

Can’t attend live? All registrants will receive access to the workshop recording for 14 days following an event.

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick DeSarno
Director of Digital and Policy Communications
202.787.5971 | email