Workshop: Aligning CSR with Business Priorities

15 Apr, 2019

June 5, 2019
2 p.m. - 4:15 p.m. ET
Washington, DC or Virtual

Corporate Social Responsibility (CSR) isn’t just about being a good neighbor anymore. Embracing CSR is essential for organizations that want to compete for talent or market share. Employees want to work for organizations that have  purpose. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, your employee engagement and the environment you operate in.

This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.

Agenda

2:00 p.m.     How Integrated CSR Strategies Can Improve Your Organization

Organizations need to move beyond the balance sheet in order to thrive in a socially connected and environmentally conscious world. Internally, integrated CSR programs allow businesses and associations to boost employee engagement. Externally, they can help enhance reputation and advance public affairs goals by attempting to avoid unfavorable policy and build relationships with key stakeholders. This session will provide strategic and tactical advice on how to enhance your organization’s efforts with CSR.

Our experts will discuss:

  • How to integrate CSR with other public affairs functions
  • How CSR programs can boost employee engagement and recruiting
  • Ways in which CSR communications can boost reputation and market positioning
Axelrod_Bob (1)

Bob Axelrod
Senior Vice President
FleishmanHillard

Schuman_Alexandra

Alex Schuman
Head of Corporate Social Responsibility
Alexion

3:00 p.m.      Networking Break

3:15 p.m.       Case Studies: Impacting Policy Debates with Transparency and Creating New Markets with Sustainability 
Policy debates are going to occur around the world with or without input from your organization. However, without constructive engagement, the solutions developed by others may not effectively address the problem. Rather than retreat, firms should engage by embracing transparency and innovation. We’ll discuss how to develop solutions to existential threats with CSR.

Our private sector and trade association experts will discuss how to:

  • Use CSR reporting and transparency to address key public policy challenges
  • Create new opportunities by embracing environmental stewardship
  • Identify partners for cross-industry sustainability initiatives
Killinger_Jennifer

Jennifer Killinger
Senior Director of Sustainability and Customer Outreach
American Chemistry Council

Kupcu_Maria

Maria Figueroa Kupcu
Partner, Head of New York Office
Brunswick Group LLC

4:15 p.m.         Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.

Register

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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

john_brandt_9920_square

John Brandt
Manager of Policy Communications and Corporate Responsibility Practice
202.787.5978 | email