Virtual Workshop: Aligning CSR with Business Priorities

06 Nov, 2019

June 10, 2020
9 - 11:15 a.m. ET

Embracing CSR is essential for organizations that want to compete for talent or market share, and employees want to work for organizations that have social purpose. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates.

This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


9:00 a.m.             How Integrated CSR Strategies Can Improve Your Organization’s Operation and Brand

As more organizations measure success beyond the balance sheet, companies need to understand how embracing a comprehensive corporate purpose can help them succeed in a socially and environmentally conscious world. Internally, integrated CSR programs allow businesses and associations to boost employee recruitment, engagement and retention. Externally, they enhance reputation and advance public affairs goals by avoiding unfavorable policy and building relationships with key stakeholders. This session will provide strategic and tactical advice on how to enhance your organization’s efforts with CSR.

Our experts will discuss:

  • Ways in which CSR communications can boost reputation and market positioning
  • How to integrate CSR and sustainability with other public affairs functions
  • How CSR programs can boost employee engagement and recruiting

Caitlin O’Donnell
Corporate Social Responsibility
CVS Health


Lindsey Snow
Account Manager, CSR and Purpose
Cone/Porter Novelli

10:00 a.m.             Networking Break

10:15 a.m.             Case Studies: Scaling Up Successes and Cutting Waste Through Partnerships and Innovation 

When it comes to CSR, bigger isn’t always better. Smaller operations that are close to their communities and customers can make an outsized impact. We’ll discuss how some small businesses have influenced their corporate parents’ behavior with the International Franchise Association.

We’ll explore:

  • How to find partners with shared interests
  • Ways to work across company cultures to achieve results
  • How to promote a sustainability innovation in a mutually beneficial way

Rikki Amos
Managing Director and Head
International Franchise Association Foundation


Diamond LeSane
Volunteerism Consultant
American Heart Association

11:15 a.m.             Adjourn

Event Location

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This event will be hosted in a fully virtual environment. 

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick Desarno
Director of Digital and Policy Communications
202.787.5971 | email