Workshop: Aligning CSR with Business Priorities

06 Nov, 2019

June 10, 2020
9 - 11:15 a.m. ET
Washington, DC or Virtual

Embracing CSR is essential for organizations that want to compete for talent or market share, and employees want to work for organizations that have social purpose. Research has shown that companies with strong CSR frameworks are less likely to make costly environmental or governance mistakes. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates.

This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.

Agenda

2:00 p.m.             How Integrated CSR Strategies Can Improve Your Organization’s Operation and Brand

As more organizations measure success beyond the balance sheet, companies need to understand how embracing a comprehensive corporate purpose can help them succeed in a socially and environmentally conscious world. Internally, integrated CSR programs allow businesses and associations to boost employee recruitment, engagement and retention. Externally, they enhance reputation and advance public affairs goals by avoiding unfavorable policy and building relationships with key stakeholders. This session will provide strategic and tactical advice on how to enhance your organization’s efforts with CSR.

Our experts will discuss:

  • Ways in which CSR communications can boost reputation and market positioning
  • How to integrate CSR and sustainability with other public affairs functions
  • How CSR programs can boost employee engagement and recruiting
CaitlinODonnell

Caitlin O’Donnell
Corporate Social Responsibility
CVS Health

LindseySnow

Lindsey Snow
Account Manager, CSR and Purpose
Cone/Porter Novelli

3:00 p.m.             Networking Break

3:15 p.m.             Case Studies: Scaling Up Successes and Cutting Waste Through Partnerships and Innovation 

When it comes to CSR, bigger isn’t always better. Smaller operations that are close to their communities and customers can make an outsized impact. We’ll discuss how some small businesses have influenced their corporate parents’ behavior with the International Franchise Association.

Whether your business is as straightforward as serving food or as complicated as designing the next generation of automobiles, there will be raw materials and byproducts. In an age when every company is trying to do more with less, how can companies turn discarded materials into something of value? In this case study we’ll hear how auto giant Ford Motor Company is working with McDonald’s, one of the world’s largest restaurants, to turn coffee bean byproducts into bioplastic for cars.

We’ll explore:

  • How to find partners with shared interests
  • Ways to work across company cultures to achieve results
  • How to promote a sustainability innovation in a mutually beneficial way
RikkiAmos

Rikki Amos
Managing Director and Head
International Franchise Association Foundation

Cangany_John

John Cangany
Corporate Social Responsibility Communications Lead
Ford Motor Company

4:15 p.m.             Adjourn

Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.

Register

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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

john_brandt_9920_square

John Brandt
Manager of Policy Communications and Corporate Responsibility Practice
202.787.5978 | email

Cancellation and policy information

*If you need to cancel we have you covered. We are offering a 100% refund for cancellation for all events occurring now through the end of June.