Workshop: Crisis Communications

21 Oct, 2019

March 26, 2020

1 p.m.−4:15 p.m. EDT (Washington, D.C.)

6 p.m.-9:15 p.m. CET (Brussels)


Any organization without a crisis communications strategy is planning to fail. As more companies are asked to respond to political and social issues, organizations need to understand when, where and how to react.


1:00p.m.      Session 1: Crisis Communications Planning, Training and Testing

Any organization without a crisis communications plan is planning to fail. As more companies are asked to respond to political and social issues, firms need to understand when, where and how to react. Successful communicators understand that messages, reporting structures and key advocates need to be tested and prepared before they’re deployed in the heat of the moment. Our first session will outline how to develop a crisis plan, train key collaborators and spokespeople, and test messaging before you’re in the spotlight.

We’ll cover:

  • Creating a successful crisis communications plan and identifying potential pitfalls
  • Understanding the key stages in successful crisis communications
  • Distinguishing a “crisis,” “issue,” and a “complaint” and ensuring a proper level of response
  • Developing an integrated strategy focused on your organization’s priorities, including legal, corporate communications, public affairs and government relations stakeholders
  • Identifying, managing and training spokespeople or influential third parties who can deliver your message

Andrew Moesel
Senior Vice President, Issues Management and Corporate Reputation

2:00p.m.      Break

2:10p.m.     Session 2: It’s Coming from Inside: Response Strategies for Internal and Employee Crises

What happens when the crisis starts inside the building, either from a product, process or a senior executive? As #MeToo and other movements remove harassment from the workplace, organizations will need to prepare transition plans. And when one social media post or poorly-designed advertisement can go viral, organizations need strategies to respond and repair the damage.

We’ll cover how to:

  • Add succession planning to your crisis communications plan
  • Align communications between all parties during an unexpected leadership transition
  • Determine potential risks in products, marketing and workplace systems
  • Work with other business functions to minimize communications risk

Doug Pinkham
Public Affairs Council

Slone, Peter

Pete Slone
Senior Vice President – Public Affairs

3:10p.m.     Break

3:20p.m.     Session 3: Reputation Management and Response

How do you determine whether a complaint is an isolated criticism or an emerging issue for your organization? How can you prepare in advance for crises that are common to your industry or location? This session will detail how firms can boost and protect their reputation, empower cross-functional teams to spot emerging issues and react appropriately to external threats and incidents.

We’ll explore ways to:

  • Determine common issues in your industry and develop an appropriate response
  • Execute scenario testing for crisis communications
  • Build your organization’s online reputation, as well as identify online supporters that bolster your reputation
  • Share best practices for empowering and educating colleagues in government relations, CSR, communications and other functions to diagnose or monitor issues and alert other departments to potential crises

Joe Quinn
Vice President, Public Affairs
The Aluminum Association

4:15 p.m.      Adjourn

Event Location

+ Click to expand

Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


+ Click to expand

Register Online

  • Members: $369
  • Non-Members: $499

Due to COVID-19 State of Emergency, this event will be Virtual Only*

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick Desarno
Director of Digital and Policy Communications
202.787.5971 | email