Virtual Workshop: Building a CSR Program from Scratch

05 Apr, 2020

May 12, 2020
2 - 4:15 p.m. ET

Embracing CSR is essential for organizations that want to compete for talent or market share, and employees want to work for organizations that have social purpose. It’s also how organizations can shift operations and find partners to fight back against a deadly pandemic. This workshop will show you how to embrace CSR to improve your company, employee engagement and the environment in which your firm operates.

This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.


2:00 p.m.             Vision, Goals and Materiality: Starting a CSR Program

In order to determine the overall strategy of a CSR program, it’s essential for organizations to have a thorough understanding of their operations, issues and potential impacts. One way to start the process is by conducting a materiality assessment, which compiles stakeholder sentiment and business data to determine a firm’s environmental, social and governance risks and opportunities. From this data, organizations can develop the necessary strategy, systems and goals to have a positive impact on society and the bottom line.

Our experts will share:

  • How to develop an understanding of your organization’s potential CSR goals and impacts
  • The data required to perform a thorough materiality assessment
  • How to use sustainability data to find new business partners and opportunities

Roy Ewell
Chief Strategy Officer
Big Vision

3:00 p.m.             Break

3:15 p.m.             Modern CSR Fundamentals and Finding Partners

After conducting a materiality assessment and establishing major CSR goals, organizations need to determine how to find partners to develop and implement a program. In this session participants will learn the fundamental skills and strategies to get an initiative up and running. Since many organizations will not have the expertise and capacity to do this work on their own, this panel will elaborate on the role of consultants and associations in standing up a comprehensive CSR program.

Experts will discuss:

  • Essentials for a modern CSR program
  • How to structure a CSR operation that fosters collaboration with other public affairs functions
  • The role of partners in setting up and optimizing a CSR program

Marc DeCourcey
Senior Vice President
U.S. Chamber of Commerce Foundation

4:15p.m.      Adjourn

Event Location

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*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online

  • Members: $289
  • Non-Members: $399

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick Desarno
Director of Digital and Policy Communications
202.787.5971 | email