A crisis is a matter of if, not when. Many public affairs professionals have found themselves handling crisis response amid COVID-19. What can organizations do to ensure that the damage done doesn’t linger? How can companies come back stronger after an incident? Our webinar will detail how to assess the impact of a crisis, determine an appropriate course of action, and measure how an event and its response have affected organizational reputation.
Featured Topic & Speakers
In this program, you’ll learn how to:
- Reestablish transparent communications with a wary public
- Develop effective messaging and determine the correct speaker for a public statement
- Reengage in CSR authentically after a crisis
- Measure the impact of an incident and evaluate a recovery strategy
Senior Director, Communications & Program Development
Household & Commercial Products Association
Bully Pulpit Interactive
This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
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Webinar Participant Only
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Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.