Virtual Workshop: Public Speaking and Speechwriting

10 Dec, 2019

June 24, 2020
9:30 a.m.− 12:15 p.m. ET

You perform what you practice. Both experienced and novice speakers need strategies and tactics to help calm their nerves and deliver the best address. When it comes to writing for others, all the facts in the world won’t matter if the feeling isn’t right.

This program is eligible for 2 elective credits towards the certificate in PAC and Grassroots Management and 2 elective credits towards the certificate in Public Affairs Management.



9:30 a.m.       The Core Elements of Speechwriting

Writing for “the ear” requires different skills and strategies than other communications vehicles. Great speeches translate complex policy or business issues into understandable and digestible remarks that inspire key contacts or the public to take action. Our communications professional(s) will address these techniques:

  • Determining the overall message and purpose of the speech
  • Translating complex issues into everyday language
  • Crafting compelling stories using data, and using data to find compelling anecdotes
  • Understanding how rhetorical devices work and their use in formal and informal settings
Emily Newman Headshot

Emily Newman
Senior Speechwriter, Public Relations and Communication Strategy
National Association of REALTORS®

10:15 a.m.    Networking Break 

10:30 a.m.    Customizing Your Speechwriting Style and Preparing the Speaker

When preparing a speech for an executive or a volunteer leader, it’s essential to write for their unique tone and tenor. We’ll also discuss how to hit the right notes when crafting an address for yourself. Our expert speechwriter will cover:

  • Drafting different types of speeches that fit the speaker’s tone, commonly used phrases and vocabulary, and drawing on their experiences and worldview
  • Writing a speech that matches the event and resonates with the audience
  • Structuring speeches for further content creation
Mancari, jessica

Jessica Mancari
Vice President, Executive Leadership and Communications
American Council of Life Insurers

11:15 a.m.    Public Speaking for Public Affairs

As public affairs professionals, we often present to internal leadership or deliver remarks to outside groups. It is crucial that you’re an effective verbal communicator who can express your organization’s message. This session will address:

  • Strategies to prepare for important speeches or presentations, including how to adjust your presentation delivery based on audience size, location, format and room set-up
  • Tools and tactics to become a more confident and prepared speaker
  • Best practices for delivering a presentation using charts, graphics, PowerPoints or video
  • Tips on how to stick to your message and clearly convey your argument
  • How to manage question-and-answer sessions and pivot to key messages
MacDonald, Amber

Amber MacDonald
Lede Strategies


Scott Zumwalt
Managing Director
Bully Pulpit Interactive

12:15p.m.      Adjourn

Event Location

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This event will be hosted in a fully virtual environment. 

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.


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Register Online 

  • Members: $369
  • Non-Members: $499


Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Nick Desarno
Director of Digital and Policy Communications
202.787.5971 | email