Brussels Public Affairs Forum 2021

08 Apr, 2021

#BRUSSELSFORUM21
15 - 17 June 2021
Online

Sustainability, inclusion, and responsibility are key forces driving innovative approaches in business and politics. Join the Brussels Forum to connect with your peers and hear high-level presentations and discussions about strategy, trends, and how emerging issues are shaping public affairs — today and tomorrow.

Sponsors

With special thanks to our premium sponsor:

Quorum is public affairs software that helps you work smarter and move faster. Thousands of public affairs professionals use Quorum for their work in the European Union, Congress, all 50 state legislatures, and major global markets. Founded in 2014, Quorum is headquartered in Washington, D.C. with an international office in Brussels. Learn why Quorum is best in class at www.quorumeu.com.

With special thanks to our champion sponsors:

State & Fed Logo NEW 2021

State and Federal Communications, Inc. has one mission – to ensure you and your organization can comply fully with the myriad and growing government compliance laws and regulations regarding lobbying, campaign finance, and procurement lobbying.

Ulobby, is an SaaS-platform for public affairs and stakeholder management, which facilitates political intelligence collection through AI-generated insights. Our clients benefit from a complete overview of their stakeholder engagement to more effectively visualise and measure the economic impact of their public affairs efforts.

Agenda

Please note that recordings of most discussions will be available to registrants after the event for a period of 7 days.

Sessions will take place in the afternoons for European audiences and in the mornings for U.S. participants.

All stated times are CEST (Brussels).

This agenda is indicative and subject to change.


13:30 – 14:00 Arrival, orientation and networking

14:00 – 14:50 Fireside chat
The Role of Business and Politics in Promoting Global Governance

  • How businesses, together with international institutions and global fora, can promote sustainability and global governance.
  • How can countries and businesses together address global challenges?

14:50 – 15:00 Networking break

15:00 – 16:00 Panel discussion
Sustainability and Corporate Citizenship – Can companies deliver?

  • How can companies address rising expectations from society to “do the right thing” on ESGs?
  • The rise of CEO and employee activism.
  • Challenges and opportunities of corporate citizenship.
  • From shareholder capitalism to multi-stakeholder capitalism.

16:00 – 16:15 Networking break

16:15 – 17:15 Panel discussion
The Strategic Role of Public Affairs in Creating Long-term Value

  • The role of public affairs in encouraging internal change and promoting long-term value and sustainable business practices.
  • A new mindset in engaging with internal and external stakeholders.

17:15 Adjourn and networking


13:30 – 14:00 Arrival, orientation and networking

14:00 – 14:50 Keynote interview
Communicating Europe in Turbulent Times — Highs, Lows, and Looking Ahead

  • How has the European Union communicated around hot topics in the past year (health crisis, the Green Agenda, sustainability)?
  • How can institutions and governments better engage with citizens in uncertain and difficult times?

14:50 – 15:00 Networking break

15:00 – 16:00 Panel discussion
Communicating (for) Change — Strategies, Campaigns and Tools for Impact

  • Presentation of campaigns, tactics and tools that have been used in the past year around the topic of green, sustainability, health

16:00 – 16:15 Networking break

16:15 – 17:15 Panel discussion
Diversity and Inclusion in Public Affairs — Insights from Europe and Beyond

  • Case studies from European and global companies featuring good practices in promoting diversity and inclusion.
  • Internal communication challenges and opportunities for global companies.
  • Examples and tips for managing international teams.
  • The future of work.

17:15 Adjourn & networking


13:30 – 14:00 Arrival, orientation and networking

14:00 – 15:00 Virtual workshop
Bringing it all Together: Planning for Public Affairs part I — Stakeholders, Issues and Messaging

  • This session combines the content of previous workshops on strategy with practical applications of the concepts of sustainability, corporate governance and corporate citizenship when it comes to stakeholders identification, issues mapping and messaging.

15:00 – 15:15 Networking break

15:15 – 16:15 Virtual workshop
Bringing it all Together: Planning for Public Affairs part II – Tools, Communicating and Measuring Impact

  • This session combines the content of previous workshops on strategy to include practical applications of the concepts of sustainability, corporate governance and corporate citizenship when it comes to choosing advocacy tools, communicating/engaging with your audience and measuring impact.

16:15 Adjourn & networking

Confirmed Speakers

Pia Ahrenkilde Hansen-square

Pia Ahrenkilde Hansen
Director-General of the Directorate-General for Communication
European Commission

Andrea Chiarello-square

Andrea Chiarello
Director, Head of EU Government Affairs
Pfizer

Andrew Hobbs square

Andrew Hobbs
Partner | EMEIA Public Policy Leader
Ernst & Young

Lene Naesager-square

Lene Naesager
Director Corporate Communication & Strategy
European Commission

Fleming_Voetmann_2021-new-square

Fleming Voetmann
Vice President, Group Communications, Marketing & Sustainability
FLSmidth

StephanieFinck_Square

Stéphanie Finck
VP Government Affairs EMEA
Salesforce

Ingrid Reumert.LinkedIn

Ingrid Reumert
VP, External Relations & Sustainability
Velux

Peter Boris Schmitt-square (1)

Peter Boris Schmitt
Corporate Director and Head of EU Office Public Affairs & Governmental Relations
Henkel AG & Co. KGaA

Noor-Picture

Noor Yafai
Executive Director Public Affairs & Sustainability
Cefic

Christina Koulias image 2021

Christina Koulias
Senior Manager, Global Governance
United Nations Global Compact

Guilherme_Athia - CA5.for-webpage

Gui Athia
Professor of Stakeholder Capitalism at VUB – Brussels Diplomatic Academy, Organizer of the Stakeholder Capitalism Forum, and Founder of Gui Athia & Partners.

Julian_ha

Julian Ha
Partner
Heidrick & Struggles international, inc.

Troy Scully.LinkedIn

Troy Scully
Vice President, Communications & Public Affairs, EMEA
The Goodyear Tire and Rubber Company

Jenny Kim.LinkedIn

Jenny Kim
VP of Operations & General Counsel
Philanthropy Roundtable

Anders Kopp Jensen 2021-square

Anders Kopp Jensen
Co-founder & CEO
Ulobby

wirth_alex-150x150

Alex Wirth
CEO & Cofounder
Quorum

Julie Kjestrup_bw profile_med res_sq

Julie Kjestrup
Head of EU Affairs and Interim Head of Group Public Affairs and Sustainability
Danfoss

Tom Brookes_LI_

Tom Brookes
Executive Director, Strategic Communications
European Climate Foundation

Erica Harris

Erica Harris
Public Affairs Associate
Public Affairs Council

Andras Baneth photo NEW web

András Baneth
Senior Advisor, European Office
Public Affairs Council

joao-sousa

João Sousa
Managing Director, European Office
Public Affairs Council

Register

If you wish to register to view the recordings of this event, please contact us at europe@pac.org.

European Office

Contact Us

europe@pac.org | +32 476 63 95 03