Brussels Public Affairs Forum 2021

08 Apr, 2021

#BRUSSELSFORUM21
15 - 17 June 2021
Online

Sustainability, inclusion, and responsibility are key forces driving innovative approaches in business and politics. Join the Brussels Forum to connect with your peers and hear high-level presentations and discussions about strategy, trends, and how emerging issues are shaping public affairs — today and tomorrow.

Sponsors

With special thanks to our champion sponsor:

State & Fed Logo NEW 2021

State and Federal Communications, Inc. has one mission – to ensure you and your organization can comply fully with the myriad and growing government compliance laws and regulations regarding lobbying, campaign finance, and procurement lobbying.

Agenda

Please note that recordings of most discussions will be available to registrants after the event for a period of 7 days.

Sessions will take place in the afternoons for European audiences and in the mornings for U.S. participants.

All stated times are CEST (Brussels).

This agenda is indicative and subject to change.

13:30 – 14:00 Arrival, orientation and networking

14:00 – 14:50 Keynote interview
Communicating Europe in Turbulent Times — Highs, Lows, and Looking Ahead

  • How has the European Union communicated around hot topics in the past year (health crisis, the Green Agenda, sustainability)?
  • How can institutions and governments better engage with citizens in uncertain and difficult times?

14:50 – 15:00 Networking break

15:00 – 16:00 Panel discussion
Sustainability and Corporate Citizenship – Can companies deliver?

  • How can companies address rising expectations from society to “do the right thing” on ESGs?
  • The rise of CEO and employee activism.
  • Challenges and opportunities of corporate citizenship.
  • From shareholder capitalism to multi-stakeholder capitalism.

16:00 – 16:15 Networking break

16:15 – 17:15 Panel discussion
The Strategic Role of Public Affairs in Creating Long-term Value

  • The role of public affairs in encouraging internal change and promoting long-term value and sustainable business practices.
  • A new mindset in engaging with internal and external stakeholders.

17:15 Adjourn and networking


13:30 – 14:00 Arrival, orientation and networking


14:00 – 14:50 Fireside chat
The Role of Business and Politics in Promoting Global Governance

  • How businesses, together with international institutions and global fora, can promote sustainability and global governance.
  • How can countries and businesses together address global challenges?

14:50 – 15:00 Networking break

15:00 – 16:00 Panel discussion
Communicating (for) Change — Strategies, Campaigns and Tools for Impact

  • Presentation of campaigns, tactics and tools that have been used in the past year around the topic of green, sustainability, health

16:00 – 16:15 Networking break

16:15 – 17:15 Panel discussion
Diversity and Inclusion in Public Affairs — Insights from Europe and Beyond

  • Case studies from European and global companies featuring good practices in promoting diversity and inclusion.
  • Internal communication challenges and opportunities for global companies.
  • Examples and tips for managing international teams.
  • The future of work.

17:15 Adjourn & networking


14:00 – 15:00 Virtual workshop
Bringing it all Together: Planning for Public Affairs part I — Stakeholders, Issues and Messaging

  • This session combines the content of previous workshops on strategy with practical applications of the concepts of sustainability, corporate governance and corporate citizenship when it comes to stakeholders identification, issues mapping and messaging.

15:00 – 15:15 Networking break

15:15 – 16:15 Virtual workshop
Bringing it all Together: Planning for Public Affairs part II – Tools, Communicating and Measuring Impact

  • This session combines the content of previous workshops on strategy to include practical applications of the concepts of sustainability, corporate governance and corporate citizenship when it comes to choosing advocacy tools, communicating/engaging with your audience and measuring impact.

16:15 Adjourn & networking

Confirmed Speakers

Pia Ahrenkilde Hansen-square

Pia Ahrenkilde Hansen
Director-General of the Directorate-General for Communication
European Commission

Andrea Chiarello-square

Andrea Chiarello
Director, Head of EU Government Affairs
Pfizer

Andrew Hobbs square

Andrew Hobbs
Partner | EMEIA Public Policy Leader
Ernst & Young

Lene Naesager-square

Lene Naesager
Director Corporate Communication & Strategy
European Commission

Fleming_Voetmann_2021-new-square

Fleming Voetmann
Vice President, Group Communications, Marketing & Sustainability
FLSmidth

StephanieFinck_Square

Stéphanie Finck
VP Government Affairs EMEA
Salesforce

Krista Walsh

Krista Walsh
Director EU Communication & Sustainability Affairs
Volvo Group Representation EU

Peter Boris Schmitt-square (1)

Peter Boris Schmitt
Corporate Director and Head of EU Office Public Affairs & Governmental Relations
Henkel AG & Co. KGaA

Noor-Picture

Noor Yafai
Executive Director Public Affairs & Sustainability
Cefic

Christina Koulias image 2021

Christina Koulias
Senior Manager, Lead, Global Governance
United Nations Global Compact

joao-sousa

Joao Sousa
Managing Director, European Office
Public Affairs Council

Andras Baneth photo NEW web

Andras Baneth
Senior Advisor, European Office
Public Affairs Council

Register

Pricing (excl. VAT @ 21% where applicable):

2-day event only:
PAC members: Free
Others: $95

3-day event (includes workshops on 3rd day):
PAC members: $195
Others: $295

Early-bird pricing for 3-day event (including workshops):
Available until 21 May
PAC members: $95
Others: $195

Group discounts:
First registrant from an organization: prices as above
Second registrant: 10% discount
Subsequent registrants: 15% discount
Group discounts do not need to be claimed, and registrations do not need to be made at the same time. The discounts will be applied automatically.

Not sure if your organization is a member of the Public Affairs Council? Check here.

Recordings of most discussions will be available to registrants after the event for a period of 7 days.

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Past Speakers

dan-gardner-pose

Dan Gardner
Award-winning journalist
and bestselling author of
Risk: The Science and Politics of Fear

Van Den Broeke Marjory

Marjory van den Broeke
Head of the Spokesperson’s Unit
European Parliament

howard-chase

Howard Chase
Chairman, European Risk Forum
Director of Government Affairs,
Dow Europe

james-kanter-sq

James Kanter
Founder and editor of EU Scream,
former Brussels correspondent for
The International Herald Tribune
and The New York Times

Lisbeth Kirk portrait-sq

Lisbeth Kirk
Founder, EUobserver.com,
CBS Executive, ECAS board member

James-Schofield-sq

James Schofield
VP, External Relations
Shell International

Kunegonde-Carpentier

Kunegonde Carpentier
Director, EU External Affairs
& Alliance Development
Johnson & Johnson

Marcel_Halma

Marcel Halma
Director Integrated Communications
& Global Public Affairs
Nouryon

alice-stollmeyer

Alice Stollmeyer
Executive Director
Defending Democracy

Sponsorship Opportunities

Sponsoring the Public Affairs Council’s Brussels Forum is an excellent way to connect with public affairs and industry experts, as well as EU officials. More than 100 EU advocacy and regulatory affairs professionals will be in attendance to share their insights and hear from industry thought leaders about the issues facing the profession today.

For more information about sponsorship of this event see our Brussels Forum Sponsorship Flyer.

To discuss this or any additional sponsorship ideas, please contact the Public Affairs Council’s European office.

European Office

Contact Us

europe@pac.org | +32-496-201416