Creating Your Public Affairs Strategy From Scratch

Strategic public affairs requires a methodical approach to your public affairs objectives, stakeholder mapping and understanding which issues require the most attention or resources.

During this interactive workshop based on a case study, we will cover:

• Different meanings of ‘public affairs’ across markets and jurisdictions
• How to draft a public affairs strategy
  • Goal setting for public affairs: what can you reasonably expect to achieve
  • SWOT analysis for public affairs and your asset inventory
  • Mapping the political process and creating a timeline
• How to effectively map stakeholders at the national, regional, and international levels
  • The planning process and prioritization
  • Classification of stakeholders
  • Simulation exercise in groups
• Best practices in issue management
  • Prioritizing issues: your corporate agenda, competing priorities — methods to apply
  • Scoring systems and other methods to decide what to act on
  • Simulation exercise in groups
• Measuring the value and ROI of public affairs
  • What success means in measurement (KPI) terms
  • Input metrics, output metrics, impact metrics
  • Public affairs as a business and revenue generator function
  • Case studies and examples from various sectors and industries