Brussels Public Affairs Forum 2022

14 Apr, 2022


29 September 2022
8:30 - 16:00 CET (Brussels)
In-person conference

Businesses and governments operate in an uncertain and rapidly changing landscape. Faced with increasingly complex and multifaceted issues, from a global pandemic to international conflicts, climate-related risks and global economic crises, public affairs leaders need to work harder to manage their public affairs function, protect their company’s reputation and deliver on public and government expectations.

Join your peers in this year’s in-person Brussels Forum to participate in panel discussions, networking and workshops on some of the key issues that are defining the Public Affairs landscape today.

Confirmed speakers


Jüri Laas
Spokesperson for European Parliament President
European Parliament

Susan Danger_2

Susan Danger
AmCham EU


Marcel Halma
Vice President Government Affairs & Country Management Europe & Asia


Jessica Johnson
Communications & Advocacy Director

Claudia Stuckmann-Invernizzi

Claudia Stuckmann-Invernizzi
Head of Public Affairs, Retail & Food Chain Outreach, International Operations

doug pinkham

Doug Pinkham
Public Affairs Council

Maria Linkova-Nijs

Maria Linkova-Nijs
Communications Director
Cefic (European Chemical Industry Council)


Victoria Main
SEC Newgate EU


Claudia Selli
Vice President, European Union Government Affairs and Head of the Brussels’ Office, International External and Regulatory Affairs, AT&T

Ilse Veldman

Ilse Veldman
Director Global Public Affair
Ahold Delhaize


08:30 – 09:00 Arrival, orientation and networking

09:00 – 10:00 | Session 1
Navigating uncertain times – How is Europe managing today’s global challenges?

Our society is confronted with growing challenges that fundamentally impact the way governments and companies engage with citizens and consumers – from the COVID-19 pandemic to sustainability, climate change, threats to globalization and international conflict. How is the European Union managing today’s global challenges, and how can it work together with businesses to navigate these uncertain times

10:00 – 10:30 Networking break

10:30 – 11:30 | Session 2
Common challenges, common solutions? – Transatlantic perspectives on leadership

The challenges facing companies on both sides of the Atlantic are global and unprecedented. What is the role that business and public affairs leaders can play in helping their companies navigate turbulent times and shape business response to rising public expectations? What are some of the best ideas that European and American companies and teams can share and learn from each other?

11:30 – 11:45 Networking break

11:45 – 12:45 | Session 3
Leadership in Business and Public Affairs – Aligning purpose, goals and priorities

Global uncertainty and unprecedented challenges mean that public affairs leaders and their teams in Europe – and beyond – are moving in uncharted territory. How is the public affairs function adapting to this new landscape? Is it more important than ever in helping organizations and business leaders identify and manage emerging and complex issues? How can public affairs leaders align public affairs goals with business goals and communicate the impact of their work?

12:45 – 13:45 Lunch break & Networking

13:45 – 14:45 | Workshop session 1
Managing global reputational and political risks

In order to act strategically, public affairs leaders need to have a keen understanding of how political, social and economic risks impact their organization. This session will explore:

  • What are some of the main reputational and political risks impacting global businesses today?
  • How can public affairs teams measure and communicate internally the impact of global risks and their role in mitigating them?
  • How can global public affairs leaders anticipate risks and incorporate threats into their strategic planning?

14:45 – 15:00 | Networking break

15:00 – 16:00 | Workshop session 2
Communicating during uncertain times – Strategies, tactics and ideas to manage ambiguity in a global arena

In this session, we discuss the challenges of communicating (internally and externally) in a context of uncertainty. Join this session to gain more insights into:

  • How can companies engage effectively with multiple stakeholders and communicate risk in turbulent times?
  • The difference between crises and controversies, and why it matters for your communication strategy
  • Communication strategies, tactics and ideas that teams can use to help their organizations address and mitigate global risks

16:00 | Networking cocktail & Adjourn

This agenda is indicative and subject to change.


With special thanks to our premium sponsors:

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Event Location

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Renaissance Brussels Hotel
Rue du Parnasse 19

Sponsorship Opportunities

Sponsoring the Public Affairs Council’s Brussels Forum is an excellent way to connect with public affairs and industry experts, as well as EU officials. More than 100 EU advocacy and regulatory affairs professionals will be in attendance to share their insights and hear from industry thought leaders about the issues facing the profession today.

Is your organization interested in partnering with the Public Affairs Council as an event sponsor?

Contact us at

European Office

Contact Us | +32 476 63 95 03