Crises happen when you least expect. Is your organization ready to handle them and engage in difficult conversations with your audiences online?
How do you manage, increase and (if needed) rebuild trust through digital communication tools?
Featured Topic & Speaker
How can your organization communicate with your audiences in times of risk and uncertainty? Does it have the tools and expertise to handle digital crises and controversies? Public affairs and communications professionals must understand the online ecosystem to effectively manage a crisis, including search engines, social listening platforms and bots.
We will discuss:
- Developing an online strategic crisis plan, including pre-planned and prepared digital and social media content and “dark sites”
- Using online polling and message testing to create an impactful rapid response message
- Best practices for social listening, including monitoring the online conversation among the public, policymakers, stakeholders, employees and the media
Director of Digital and Policy Communication
Public Affairs Council
Nick DeSarno is the Council’s lead expert on digital advocacy topics, advising members on the fast growing area of digital public affairs, and convening the industry’s leading executive education programs on public affairs communications strategies.
Public Affairs Council, Square Ambiorix 7, 1000 Brussels
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Depending on uptake, we may need to limit the number of participants per organization, but if this affects you we will discuss this with you and your colleagues.
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