European Digital Advocacy Summit 2019

23 May, 2019

#EUDAS19

3 December 2019
8:30−16:00 CET
Renaissance Hotel, Brussels

Public affairs professionals are increasingly aware that combining online and offline tactics is the best way to get their message across and persuade their audiences. Digital advocacy is no longer a “nice to have” — it’s a critical tool for the success of any public affairs campaign.

Join us to hear about innovative ways to communicate online, discuss the latest trends and expand your tactical skills in digital advocacy.

With special thanks to our summit partners:

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and to our exhibitors:

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bcw logo

Agenda

8:30 Networking breakfast

MORNING SESSIONS — Digital Advocacy: Debating strategies, policies and trends

9:00 Opening session: Digital advocacy trends: Where are we heading?

  • Where we stand in a year of EU institutional changeover and major political developments
  • Digital advocacy — new trend, or new mindset?
  • Trends and challenges ahead
Eduardo_Suarez__014

Eduardo Suarez
Head of Communications
Reuters Institute for the Study of Journalism

dana-manescu-close

Dana Manescu
Head of the Social Media and Visual Communication Unit
European Commission

10:00 Networking break

10:15 Panel discussion: Advocacy through online media — How governments, companies and consumers can influence each other.

  • How to get stakeholders to speak up on European policy issues
  • Which narratives resonate (and what to do if you work in a ‘boring’ sector)
  • Using social media to enhance your corporate citizenship and thought-leadership
marco-ricorda

Marco Ricorda
Communication Expert formerly with
President Tajani, Guy Verhofstadt
and European Commission

LukaszMBochenek-sq

Lukasz M. Bochenek, PhD
Managing Director,
International Strategy
Leidar

maggy-peeters-sq

Maggy Peeters
Communications and Outreach Director
AmCham EU

11:15 Networking break

11:30 Presentations and discussion: Digital advocacy campaigns and good practices

  • Case studies of integrated campaigns in a year of EU changeover
  • Leveraging digital tools for interest representation and policy positioning
  • Measuring and communicating the value of digital advocacy
  • Engaging with policy-makers, consumers and citizens on social media — strategies and best practices
carlos-abundancia

Carlos Abundancia
Senior Manager – Social Media and Communication
European Food Information Council (EUFIC)

emil-bech-andersen

Emil Bech Andersen
Deputy Head of Unit, Leader of Communications team
DG Maritime Affairs and Fisheries, EC

laura-sullivan

Laura Sullivan
Executive Director
WeMove.EU

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Karen Massin
CEO
burson cohn & wolfe

12:30 Networking lunch

AFTERNOON SESSIONS — Tactical skill-building for Digital Advocacy: Listening, Planning and Engaging

13:30 1-hour breakout sessions — Punch above your weight: How to leverage digital tools for effective public affairs

13:30 Session A: Global issues management

Leyla-Sertel-headshot

Leyla Sertel
Director of European Markets
Quorum

Alan Hardacre

Dr. Alan Hardacre
Head of Group Corporate Affairs
Imperial Brands

13:30 Session B: Measuring and increasing your advocacy investment

Ann Dermody2

Ann Dermody
Director of Content Strategy, Marketing, FiscalNote

14:30 1-hour breakout sessions — Crafting influential digital narratives

14:30 Session A: Crafting your digital media narrative

laura-shields

Laura Shields
Managing Director
Red Thread

14:30 Session B: Running an integrated digital campaign

mike-panetta

Mike Panetta
Partner
Beekeeper Group

15:30 1-hour breakout sessions — Enhancing your online reputation

15:30 Session A: Using digital media for brand awareness and thought leadership

jo-simmons-sq

Jo Simmons
Account Director – Government
LinkedIn

15:30 Session B: Managing a social media crisis

DeSarno_Nick

Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council

16:30 Adjourn

Confirmed Speakers

laura-sullivan

Laura Sullivan
Executive Director
WeMove.EU

jo-simmons-sq

Jo Simmons
Account Director – Government
LinkedIn

emil-bech-andersen

Emil Bech Andersen
Deputy Head of Unit, Leader of Communications team
DG Maritime Affairs and Fisheries, EC

Alan Hardacre

Dr. Alan Hardacre
Head of Group Corporate Affairs
Imperial Brands

Leyla-Sertel-headshot

Leyla Sertel
Director of European Markets
Quorum

mike-panetta

Mike Panetta
Partner
Beekeeper Group

Ann Dermody2

Ann Dermody
Director of Content Strategy, Marketing
FiscalNote

marco-ricorda

Marco Ricorda
Communication Expert formerly with
President Tajani, Guy Verhofstadt
and European Commission

laura-shields

Laura Shields
Managing Director
Red Thread

carlos-abundancia

Carlos Abundancia
Senior Manager – Social Media and Communication
European Food Information Council (EUFIC)

DeSarno_Nick

Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council

maggy-peeters-sq

Maggy Peeters
Communications and Outreach Director
AmCham EU

karen-massin-sq

Karen Massin
CEO
burson cohn & wolfe

LukaszMBochenek-sq

Lukasz M. Bochenek, PhD
Managing Director,
International Strategy
Leidar

dana-manescu-close

Dana Manescu
Head of the Social Media and Visual Communication Unit
European Commission

Eduardo_Suarez__014

Eduardo Suarez
Head of Communications
Reuters Institute for the Study of Journalism

Testimonials

“#EUDAS2017 was an incredibly insightful event today. Kudos to the organizer, @andrasbaneth @PACouncil and all the speakers and participants. Thank you. Exciting times for #eucomms indeed!”
– Harold Tor, Head Of Communications, Centre for European Policy Studies

“Thanks to @andrasbaneth and the #EUDAS2016 crowd for a great day of digital debate! Happy to join & learn.”
– Chris Heron, Communications and Public Affairs Manager, Eurometaux

“Loved #EUDAS2015 sharpness & interactions. A very productive day for @UnileverEU thx @andrasbaneth @PACouncil”
– Unilever EU Affairs team

Event Location

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Renaissance Brussels Hotel
Rue du Parnasse 19
1050
Brussels

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Past Speakers

Giuseppe-PORCARO-1

Dr. Giuseppe Porcaro
Head of Communications and Events
Bruegel

Aurelie Valtat, website editor, Eurocontrol

Aurelie Valtat
Head of Digital, Multimedia
& Internal Communication
EuropeAid, European Commission

dan-horowitz

Dan Horowitz
Director, Online Sales Organization, Government & Services
LinkedIn

karmen-spiljak

Karmen Špiljak
Senior Web and Social Media Officer
WWF European Policy Office

Tina-Zournatzi

Tina Zournatzi
Head of Unit for
Strategic Communication
European Commission’s Directorate General for Communication

Rochefort Belgium  21/01/2017 European Youth Forum meeting portraits

Hannah Grieve
Communications Officer
European Youth Forum

Sponsorship Opportunities

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Sponsoring the Public Affairs Council’s European Digital Advocacy Summit is an excellent way to connect with public affairs and industry experts, as well as EU officials. As many as 120 EU advocacy, communications and regulatory affairs professionals will be in attendance to share their insights and hear from industry thought leaders about today’s best digital advocacy strategies.

Download our sponsorship flyer for more information about sponsorship of #EUDAS19.

For more information about sponsorship, or to discuss any additional sponsorship ideas, please contact the Public Affairs Council’s European office.

European Office

Contact Us

europe@pac.org | +32-496-201416