European Digital Advocacy Summit 2019

23 May, 2019


3 December 2019
8:30−16:00 CET
Renaissance Hotel, Brussels

Public affairs professionals are increasingly aware that combining online and offline tactics is the best way to get their message across and persuade their audiences. Digital advocacy is no longer a “nice to have” — it’s a critical tool for the success of any public affairs campaign.

Join us to hear about innovative ways to communicate online, discuss the latest trends and expand your tactical skills in digital advocacy.

With special thanks to our summit partners:

Beekeeper Group Logo_web

and to our exhibitors:



N.B. Agenda timings and sessions are subject to change at this stage.

8:30 Networking breakfast

MORNING SESSIONS — Digital Advocacy: Debating strategies, policies and trends

9:00 Keynote: Digital advocacy trends: Where are we heading?

  • Where we stand in a year of EU institutional changeover and major political developments
  • Digital advocacy — new trend, or new mindset?
  • Trends and challenges ahead

10:00 Networking break

10:15 Panel discussion: Advocacy through online media — How governments, companies and consumers can influence each other.

  • How to get stakeholders to speak up on European policy issues
  • Which narratives resonate (and what to do if you work in a ‘boring’ sector)
  • Using social media to enhance your corporate citizenship and thought-leadership

11:15 Networking break

11:30 Presentations and discussion: Digital advocacy campaigns and good practices

  • Case studies of integrated campaigns in a year of EU changeover
  • Leveraging digital tools for interest representation and policy positioning
  • Measuring and communicating the value of digital advocacy
  • Engaging with policy-makers, consumers and citizens on social media — strategies and best practices

12:30 Networking lunch

AFTERNOON SESSIONS — Tactical skill-building for Digital Advocacy: Listening, Planning and Engaging

1 hour breakout session — Punch above your weight: How to leverage digital tools for effective public affairs

  • Session A: Global issues management
  • Session B: Measuring and increasing your advocacy investment

1 hour breakout session — Crafting influential digital narratives

  • Session A: Crafting your digital media narrative
  • Session B: Running an integrated digital campaign

1 hour breakout session — Enhancing your online reputation

  • Session A: Using digital media for brand awareness and thought leadership
  • Session B: Managing a social media crisis

16:15 Adjourn

Confirmed Speakers


Laura Sullivan
Executive Director


Jo Simmons
Account Director – Government


Emil Bech Andersen
Deputy Head of Unit, Leader of Communications team
DG Maritime Affairs and Fisheries, EC

Alan Hardacre

Dr. Alan Hardacre
Head of Group Corporate Affairs
Imperial Brands


Leyla Sertel
Director of European Markets


Mike Panetta
Beekeeper Group

Ann Dermody2

Ann Dermody
Director of Content Strategy, Marketing


Marco Ricorda
Communication Expert formerly with
President Tajani, Guy Verhofstadt
and European Commission


Laura Shields
Managing Director
Red Thread


Carlos Abundancia
Senior Manager – Social Media and Communication
European Food Information Council (EUFIC)


Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council


“#EUDAS2017 was an incredibly insightful event today. Kudos to the organizer, @andrasbaneth @PACouncil and all the speakers and participants. Thank you. Exciting times for #eucomms indeed!”
– Harold Tor, Head Of Communications, Centre for European Policy Studies

“Thanks to @andrasbaneth and the #EUDAS2016 crowd for a great day of digital debate! Happy to join & learn.”
– Chris Heron, Communications and Public Affairs Manager, Eurometaux

“Loved #EUDAS2015 sharpness & interactions. A very productive day for @UnileverEU thx @andrasbaneth @PACouncil”
– Unilever EU Affairs team

Event Location

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Renaissance Brussels Hotel
Rue du Parnasse 19


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Past Speakers


Dr. Giuseppe Porcaro
Head of Communications and Events

Aurelie Valtat, website editor, Eurocontrol

Aurelie Valtat
Head of Digital, Multimedia
& Internal Communication
EuropeAid, European Commission


Dan Horowitz
Director, Online Sales Organization, Government & Services


Karmen Špiljak
Senior Web and Social Media Officer
WWF European Policy Office


Tina Zournatzi
Head of Unit for
Strategic Communication
European Commission’s Directorate General for Communication

Rochefort Belgium  21/01/2017 European Youth Forum meeting portraits

Hannah Grieve
Communications Officer
European Youth Forum

Sponsorship Opportunities

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Sponsoring the Public Affairs Council’s European Digital Advocacy Summit is an excellent way to connect with public affairs and industry experts, as well as EU officials. As many as 120 EU advocacy, communications and regulatory affairs professionals will be in attendance to share their insights and hear from industry thought leaders about today’s best digital advocacy strategies.

Download our sponsorship flyer for more information about sponsorship of #EUDAS19.

For more information about sponsorship, or to discuss any additional sponsorship ideas, please contact the Public Affairs Council’s European office.

European Office

Contact Us | +32-496-201416