European Digital Advocacy Summit 2019

23 May, 2019

#EUDAS19

3 December 2019
8:30−16:00 CET
Renaissance Hotel, Brussels

Public affairs professionals are increasingly aware that combining online and offline tactics is the best way to get their message across and persuade their audiences. Digital advocacy is no longer a “nice to have” — it’s a critical tool for the success of any public affairs campaign.

Join us to hear about innovative ways to communicate online, discuss the latest trends and expand your tactical skills in digital advocacy.

With special thanks to our summit partners:

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and to our exhibitors:

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Agenda

N.B. Agenda timings and sessions are subject to change at this stage.

8:30 Networking breakfast

MORNING SESSIONS — Digital Advocacy: Debating strategies, policies and trends

9:00 Keynote: Digital advocacy trends: Where are we heading?

  • Where we stand in a year of EU institutional changeover and major political developments
  • Digital advocacy — new trend, or new mindset?
  • Trends and challenges ahead

10:00 Networking break

10:15 Panel discussion: Advocacy through online media — How governments, companies and consumers can influence each other.

  • How to get stakeholders to speak up on European policy issues
  • Which narratives resonate (and what to do if you work in a ‘boring’ sector)
  • Using social media to enhance your corporate citizenship and thought-leadership

11:15 Networking break

11:30 Presentations and discussion: Digital advocacy campaigns and good practices

  • Case studies of integrated campaigns in a year of EU changeover
  • Leveraging digital tools for interest representation and policy positioning
  • Measuring and communicating the value of digital advocacy
  • Engaging with policy-makers, consumers and citizens on social media — strategies and best practices

12:30 Networking lunch

AFTERNOON SESSIONS — Tactical skill-building for Digital Advocacy: Listening, Planning and Engaging

1 hour breakout session — Punch above your weight: How to leverage digital tools for effective public affairs

  • Session A: Global issues management
  • Session B: Measuring and increasing your advocacy investment

1 hour breakout session — Crafting influential digital narratives

  • Session A: Crafting your digital media narrative
  • Session B: Running an integrated digital campaign

1 hour breakout session — Enhancing your online reputation

  • Session A: Using digital media for brand awareness and thought leadership
  • Session B: Managing a social media crisis

16:15 Adjourn

Confirmed Speakers

laura-sullivan

Laura Sullivan
Executive Director
WeMove.EU

jo-simmons-sq

Jo Simmons
Account Director – Government
LinkedIn

emil-bech-andersen

Emil Bech Andersen
Deputy Head of Unit, Leader of Communications team
DG Maritime Affairs and Fisheries, EC

Alan Hardacre

Dr. Alan Hardacre
Head of Group Corporate Affairs
Imperial Brands

Leyla-Sertel-headshot

Leyla Sertel
Director of European Markets
Quorum

mike-panetta

Mike Panetta
Partner
Beekeeper Group

Ann Dermody2

Ann Dermody
Director of Content Strategy, Marketing
FiscalNote

marco-ricorda

Marco Ricorda
Communication Expert formerly with
President Tajani, Guy Verhofstadt
and European Commission

laura-shields

Laura Shields
Managing Director
Red Thread

carlos-abundancia

Carlos Abundancia
Senior Manager – Social Media and Communication
European Food Information Council (EUFIC)

DeSarno_Nick

Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council

Testimonials

“#EUDAS2017 was an incredibly insightful event today. Kudos to the organizer, @andrasbaneth @PACouncil and all the speakers and participants. Thank you. Exciting times for #eucomms indeed!”
– Harold Tor, Head Of Communications, Centre for European Policy Studies

“Thanks to @andrasbaneth and the #EUDAS2016 crowd for a great day of digital debate! Happy to join & learn.”
– Chris Heron, Communications and Public Affairs Manager, Eurometaux

“Loved #EUDAS2015 sharpness & interactions. A very productive day for @UnileverEU thx @andrasbaneth @PACouncil”
– Unilever EU Affairs team

Event Location

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Renaissance Brussels Hotel
Rue du Parnasse 19
1050
Brussels

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The early bird prices shown above are are available until 20 October. After that date the full prices of $190 (members) and $390 will be payable.
Prices shown are for the first registrant from an organization. Subsequent registrants will receive a further 20% discount from the full price during the early bird period. There's no need for you to request this additional discount as it will be applied automatically.

Registration includes buffet lunch, refreshments, and handouts.

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Past Speakers

Giuseppe-PORCARO-1

Dr. Giuseppe Porcaro
Head of Communications and Events
Bruegel

Aurelie Valtat, website editor, Eurocontrol

Aurelie Valtat
Head of Digital, Multimedia
& Internal Communication
EuropeAid, European Commission

dan-horowitz

Dan Horowitz
Director, Online Sales Organization, Government & Services
LinkedIn

karmen-spiljak

Karmen Špiljak
Senior Web and Social Media Officer
WWF European Policy Office

Tina-Zournatzi

Tina Zournatzi
Head of Unit for
Strategic Communication
European Commission’s Directorate General for Communication

Rochefort Belgium  21/01/2017 European Youth Forum meeting portraits

Hannah Grieve
Communications Officer
European Youth Forum

Sponsorship Opportunities

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Sponsoring the Public Affairs Council’s European Digital Advocacy Summit is an excellent way to connect with public affairs and industry experts, as well as EU officials. As many as 120 EU advocacy, communications and regulatory affairs professionals will be in attendance to share their insights and hear from industry thought leaders about today’s best digital advocacy strategies.

Download our sponsorship flyer for more information about sponsorship of #EUDAS19.

For more information about sponsorship, or to discuss any additional sponsorship ideas, please contact the Public Affairs Council’s European office.

European Office

Contact Us

europe@pac.org | +32-496-201416