European Digital Advocacy Summit 2020

31 Jul, 2020

#EUDAS20
9 & 10 December 2020
Online

The new reality that emerged with the COVID19 pandemic has placed a premium on the mastery of digital advocacy and communication tools. Organizations and individuals can no longer afford to rely on traditional tools alone — digital is now critical to success in public affairs.

Join our flagship digital conference #EUDAS20 to learn more about the latest trends and brightest ideas on digital advocacy and communication — in Europe and globally.

Agenda

Please note that recordings of most discussions will be available to registrants after the event for a period of 7 days

All stated times are CET (Brussels)

DAY 1: 14:00 – 14:45 Opening discussion
The decade of digital — new trends in a new landscape

  • EU digital agenda, misinformation and lockdowns: What forces will shape the digital landscape in the coming years?
  • How digital tools empower individuals to communicate with companies and governments, and how such tools enable organizations to better engage in public discourse in the age of COVID19
  • How can organisations engage with policymakers in the digital age — both ethically and effectively?

DAY 1: 14:45 – 15:45 Panel discussion
Digital advocacy in exceptional times — What have we learned from the lockdown?

  • Successful campaigns in Brussels and beyond, in a turbulent year
  • Leveraging digital tools and platforms for policy influence in the EU
  • Tools and tactics to help your organisation during a crisis

15:45 – 16:00 Break

DAY 1: 16:00 – 17:00 Choice of 2 breakout sessions:

16:00 – 17:00 Breakout session 1
Crafting a digital strategy that works

  • Crafting your digital advocacy strategy in 5 steps
  • Analytics and data-driven advocacy
  • Digital crisis management — planning for it and managing it

16:00 – 17:00 Breakout session 2
The art and science of persuasion in the digital arena

  • Influence vs. persuasion in the EU
  • Applying the principles of persuasion to digital storytelling
  • Crafting a digital narrative that works for you

17:00 Adjourn


DAY 2: 14:00 – 15:00 Panel discussion
Going digital = Going green? How to promote sustainability through digital advocacy

  • EU Green Agenda and COVID-19: new frontiers for sustainability?
  • How can digital tools promote sustainable business practices?
  • Lessons and case studies of digital campaigns on green topics

DAY 2: 15:00 – 15:45 Panel discussion
Views from across the Atlantic — trends, campaigns and tactics

  • New tools, tactics and platforms that will help decide the future of digital advocacy and online grassroots movements
  • Advocacy examples from relevant industry groups and global brands
  • How to use LinkedIn to leverage your network during a lockdown
  • Using digital to build global coalitions — in the U.S., in Europe, and beyond

15:45 – 16:00 Break

DAY 2: 16:00 – 17:00 Workshop
Building diverse and inclusive teams and campaigns

  • How to use digital tools to advocate and become an ally for positive change
  • How to ensure your language or actions are not rooted in bias
  • Leveraging digital in internal communications to foster inclusion and participation

17:00 Adjourn

Confirmed Speakers

shweta-profile-pic

Shweta Kulkarni Van Biesen
Director of Communications
Interactive Software Federation of Europe (ISFE)

chris-ruff

Chris Ruff
Director for Communications and Political Outreach
DIGITALEUROPE

epyatt-linkedin-5

Erica Pyatt
Manager, Advocacy & Government Marketing Solutions
LinkedIn

pablo-perez-close-up

Pablo Pérez Armenteros
Digital Communication Advisor
Former Head of the Social Media Sector of the European Commission

joanna-carson

Joanna Carson
Global Operating Director
Women in Tech

nico-muzi

Nico Muzi
Europe Director
Mighty Earth

Julie Kjestrup_bw profile_high res_2

Julie Kjestrup
Head of EU Affairs & Interim Head of Group Public Affairs and Sustainability
Danfoss

jon-worth-sq

Jon Worth
EU blogger and social media expert

fruzsi-karolyi

Fruzsina Károlyi
EU Public Affairs Director
Ulobby

nick

Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council

chelsea-ritchie

Chelsea Ritchie
Head of Digital Advocacy, Public Affairs
International Copper Association

andras baneth

András Baneth
Managing Director, European office
Public Affairs Council

laura-shields

Laura Shields
Managing Director
Red Thread EU

joao 2

João Sousa
Senior Manager, European office
Public Affairs Council

Testimonials

“Great talks about digital advocacy trends this morning at #EUDAS19”
– Camille Brébois, Communication Consultant, LOGOS Public Affairs

“#EUDAS2017 was an incredibly insightful event today. Kudos to the organizer, @andrasbaneth @PACouncil and all the speakers and participants. Thank you. Exciting times for #eucomms indeed!”
– Harold Tor, Head Of Communications, Centre for European Policy Studies

“Thanks to @andrasbaneth and the #EUDAS2016 crowd for a great day of digital debate! Happy to join & learn.”
– Chris Heron, Communications and Public Affairs Manager, Eurometaux

“Loved #EUDAS2015 sharpness & interactions. A very productive day for @UnileverEU thx @andrasbaneth @PACouncil”
– Unilever EU Affairs team

Register

Pricing (excl. VAT @ 21% where applicable):
PAC members: $145
Others: $245

Early-bird pricing until 8 November (excl. VAT @ 21% where applicable):
PAC members: $95
Others: $195

Group discounts:
First registrant from an organisation: prices as above
Second registrant: 10% discount
Subsequent registrants: 15% discount
Group discounts do not need to be claimed, and registrations do not need to be made at the same time. The discounts will be applied automatically.

Not sure if your organization is a member of the Public Affairs Council? Check here.

Recordings of most discussions will be available to registrants after the event for a period of 14 days.

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Past Speakers

Giuseppe-PORCARO-1

Dr. Giuseppe Porcaro
Head of Communications and Events
Bruegel

Aurelie Valtat, website editor, Eurocontrol

Aurelie Valtat
Head of Digital, Multimedia
& Internal Communication
EuropeAid, European Commission

dan-horowitz

Dan Horowitz
Director, Online Sales Organization, Government & Services
LinkedIn

karmen-spiljak

Karmen Špiljak
Senior Web and Social Media Officer
WWF European Policy Office

Tina-Zournatzi

Tina Zournatzi
Head of Unit for
Strategic Communication
European Commission’s Directorate General for Communication

Rochefort Belgium  21/01/2017 European Youth Forum meeting portraits

Hannah Grieve
Communications Officer
European Youth Forum

jo-simmons

Jo Simmons
Account Director – Government
LinkedIn

marco-ricorda

Marco Ricorda
Communication Expert formerly with
President Tajani, Guy Verhofstadt
and European Commission

maggy-peeters-sq

Maggy Peeters
Communications and Outreach Director
AmCham EU

Sponsorship Opportunities

For more information about sponsoring this event, or to discuss any additional sponsorship ideas, please contact the Public Affairs Council’s European office.

European Office

Contact Us

europe@pac.org | +32-496-201416