The more you know, the more you can control. Understanding your environment, knowing the political arena, and transforming complex data into usable messages are highly valued skills for public affairs practitioners. They are also the foundations of a successful lobbying strategy. Join this workshop to learn innovative approaches and best practices to intelligence gathering you can immediately apply to craft impactful campaigns.
Featured Topic & Speaker
The more you know, the more you can control. Incorporating technology driven intelligence gathering into your public affairs practices represents the foundation to a successful public affairs strategy. The current EU information environment is characterized by an overload of information, accelerated communication, as well as new media platforms and technology.
Knowledge is power. At the same time, quality of information is becoming harder to determine and quantity of information is increasing exponentially. Consumption of information requires specific strategies and computer assistance to ensure it is filtered and packaged effectively. To remain competitive in the ‘Brussels Bubble’, organizations need to update and optimize the collection, analysis and use of intelligence, and translate it into persuasive messages and impactful activities.
This two-part workshop takes your intelligence strategy to the next level and will enable you to craft more impactful and information-driven public affairs campaigns.
During the sessions we will discuss:
- the purpose of intelligence gathering, and how it forms the pillar of your campaign,
- best practice in collection, processing and analysis of data,
- the translation of intelligence analysis into public affairs strategy.
Principal Lecturer, The Hague University
Owner at Shotton Consulting
Paul Shotton brings expertise from ten-years working with European civil society, umbrella organizations and blue-chip companies designing and implementing European advocacy campaigns and lobbying actions. This is complemented by ten-years in academia teaching courses on European Affairs and European Public Affairs combined with research on interest group influence. Most recently Paul has spent several years leading large teaching teams (70+ staff).
Webinar 1 (2 x 40 minutes + 10 minute break):
Part 1: Introduction: What is Intelligence Gathering? What is the Purpose of Intelligence Gathering?
- Webinar introduction to strategic intelligence gathering.
- Discussion of evolution of intelligence gathering practice and its purpose.
- Further dialogue of legal and ethical implications of intelligence gathering.
Part 2: Identifying and Gathering Intelligence
- Exploration of information sources and challenges relating to source selection.
- Discussion of intelligence gathering techniques as well as risk of information overload
- Guidance on building a custom source database for issue analysis.
Webinar 2 (2 x 40 minutes + 10 minute break):
Part 3: Analysing and Communicating Intelligence
- Discussion of established and emerging practices in the processing of intelligence and data (AI and computer analysis).
- Recommendations on packaging and communicating intelligence analysis.
- Guidance on building or acquiring an intelligence dashboard.
Part 4: Intelligence-led Decision-making
- Examination of strategies to ensure optimized translation of analysis into campaigns and communication strategies as well as dissemination of intelligence within network, coalitions and alliances.
- Guidance on selecting an intelligence dashboard service provider and/or developing an in-house framework.
Key takeaways for participants
- Quality of information is becoming harder to determine and quantity of information is increasing exponentially.
- Strategic consumption of information requires specific strategies and technological assistance to ensure it is filtered and packaged effectively.
- To remain competitive in the ‘Brussels Bubble’ requires updating and optimizing your collection, analysis and use of intelligence.