The more you know, the more you can control. Understanding your environment, knowing the political arena, and transforming complex data into usable messages are highly valued skills for public affairs practitioners. They are also the foundations of a successful lobbying strategy. Join this workshop to learn innovative approaches and best practices to intelligence gathering you can immediately apply to craft impactful campaigns.
Featured Topic & Speaker
Knowledge is power. At the same time, quality of information is becoming harder to determine and quantity of information is increasing exponentially. Consumption of information requires specific strategies and computer assistance to ensure it is filtered and packaged effectively. To remain competitive in the ‘Brussels Bubble’, organizations need to update and optimize the collection, analysis and use of intelligence, and translate it into persuasive messages and impactful activities.
This workshop takes your intelligence strategy to the next level and will enable you to craft more impactful and information-driven public affairs campaigns.
During the sessions we will discuss:
- the purpose of intelligence gathering, and how it forms the pillar of your campaign,
- best practice in collection, processing and analysis of data,
- the translation of intelligence analysis into public affairs strategy.
Principal Lecturer, The Hague University
Owner at Shotton Consulting
Paul Shotton brings expertise from ten-years working with European civil society, umbrella organizations and blue-chip companies designing and implementing European advocacy campaigns and lobbying actions. This is complemented by ten-years in academia teaching courses on European Affairs and European Public Affairs combined with research on interest group influence. Most recently Paul has spent several years leading large teaching teams (70+ staff).
Session 1: Introduction: What is Intelligence Gathering?
- Welcome & introduction: Presentation of the workshop and intelligence gathering.
- Description of workshop goals and expectations.
Session 2: Defining the Purpose of Intelligence Gathering
- Discussion of evolution of intelligence gathering, information and best practices.
- Interactive discussion of the purpose and ethical implications of intelligence gathering.
Session 3: Identifying and Gathering Intelligence
- Exploration of diverse information sources as well as challenges relating to source selection and collection.
- Exercise on building a custom source database for issue analysis.
- Exploration of intelligence gathering techniques as well as risk of information overload.
- Exercise on building an intelligence dashboard.
Session 4: Analyzing and Communicating Intelligence
- Established and emerging practices in the processing of intelligence and data (AI and computer analysis).
- Packaging and communicating intelligence analysis.
- Exercise on development of an intelligence report.
Session 5: Intelligence-led Decision-making
- Ensuring intelligence quality: sources and analysis in the age of ‘fake news’.
- Discussion of strategies to ensure optimised translation of analysis in issue analysis, stakeholder management, objective definition, argument and messaging as well as choice of communication strategies.
- Exercise exploring approaches to ensure the effective use of intelligence in public affairs strategy development and organization mobilization.
* Indicative agenda, subject to adjustments.
What you will take away from this workshop
After the workshop, participants will:
- have a good overview of a variety of tools and tactics available to collect, process and analyze large quantities of information,
- be better equipped to translate large amounts of data into usable intelligence, informing their issues mapping, messaging and lobbying activities,
- navigate through the information available and make informed decisions as to what information is most relevant to their strategic thinking.
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